Social media marketing is something virtually anyone can do, if they are willing to put in the effort. What makes social media marketing so attractive is how simple it is to build an audience. But "simple" doesn't mean easy. You need to put in a consistent effort over time to get results.


What's Missing From This Report: I've left out Facebook. While Facebook is the most popular social site today, it's also the hardest and most expensive to gain an audience.

Whether the site calls them "followers", "friends" or "connections", the ability to reach thousands and thousands of people for free or low cost is as close to a "sure thing" as possible.

There are four basic fundamentals to exploiting social media:
1. Posting GOOD content, that's of interest and relevant to your niche. The better and more relevant your content is, the more friends and followers you will get.

2. Getting friends and followers.

3. Optimizing your efforts. This includes things like posting good content at the times your friends and followers are most likely to read it, best use of hash tags, using tools to automate repetitive tasks, etc.

4. Being social and engaging with your audience and niche leaders. BuzzBundle is the best for this.

I've included links to some "automation bots" that can help you automate many repetitive tasks, such as following and friending people. I'm not an affiliate for any of these bots and they may cost you money. I suggest if you don't have money to invest, add friends and followers by hand until you begin to make money that you can then invest in some automation tools.


The Best Social Media Marketing Resources:

Automate Social Media Marketing with MassPlaner. Yes, this is an affiliate link. However, there's plenty of other social marketing programs that pay a lot more. But the truth is, MassPlanner is the best deal for social marketers.

Plus, MassPlanner is the best social media marketing program on the planet. And it's a great value at only $9.95 a month. It even has a free 5 day trial.
http://www.massplanner.com/gotosite?ap_id=specials


Both Post Planner and Social Media Examiner offer great, free information for social media marketing:
Post Planner Blog
Social Media Examiner

A huge collection of social media info:
Over 100 FREE Social Media reports and ebooks -

Warrior Forum Social Media Board
http://www.warriorforum.com/social-media/

36 Tools and Tips for Social Media Marketers
http://www.socialmediaexaminer.com/36-tools-and-tips-for-social-media-marketers/#10

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
http://blog.hubspot.com/marketing/facebook-twitter-linkedin-pinterest-features

Search over 500 popular social networks, over 150 domain names, and the entire USPTO Trademark Database to instantly secure your brand on the internet. KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites. Grab your name and secure your brand before someone else does.
http://knowem.com/

How To Steal Your Competitor’s Social Media Followers
https://blog.kissmetrics.com/steal-your-competitions-followers/



LinkedIn

LinkedIn is best for those selling business to business products and services and wanting to network with other business people.

"LinkedIn Riches" Kindle eBook $10. This Kindle ebook is required reading for anyone interested in getting business using LinkedIn. It teaches the correct way to do things, and gives advice all the other LinkedIn resources either forgot to mention or don't know.
http://www.amazon.com/LinkedIn-Riches-Leverage-Professional-Generate-ebook/dp/B00J38OUAQ/

This site offers lots of good and free info for LinkedIn marketing:
http://linkedselling.com/blog/

PostPlanner's 33 Pithy Tips for LinkedIn (EACH in 140 Characters or Less)
http://www.postplanner.com/pithy-tips-for-linkedin/

Social Media Examiner's LinkedIn Marketing Category
http://www.socialmediaexaminer.com/tag/linkedin-marketing/

LinkedIn has a feature that lets you export your connections' contact info. You can use this info to contact them directly or by using retargeting or Facebook ads.
https://www.linkedin.com/addressBookExport



Get Free LinkedIn Connections:

I suggest you sign up for TopLinked:
http://www.TopLinked.com

TopLinked is a site where people that want to connect with others sign up. LinkedIn members are more "spam aware" than other social sites and may not like random requests to connect. TopLinked gives you lists of people that want to connect with you and agree that they will not report you for a request to connect.

TopLinked has a paid option, but I just used the free lists they offer.

One of your first goals should be to get to 500+ connections. LinkedIn shows how many connections you have until you get to over 500, and after you reach 500 connections linked in will simply display 500+ as the number of your connections.

So once you reach this mark it will make you look like you're well-connected.

Note that LinkedIn limits you to sending 3000 invites, although you can have as many connections as you want, assuming they contact your first. So know that you'll use about 1000 of your 3000 invites using TopLinked to get you to 500+ connections. You should get about a 50% response rate. Upload them early during business hours on business days, USA time, for best results.

After you get 500 - 1000 connections from TopLinked, you will want to save your invites for specific targeted people that you feel will help your business the most.

A good way to connect with people is to join LinkedIn Groups. See the LinkedIn Riches Kindle ebook and http://linkedselling.com/blog/ for more info on using LI groups for marketing.

Take note that you don't want to join many groups consisting of your peers. For example, if you offer web design services, don't spend your time in web design groups. Instead, you will want to go where your CUSTOMERS are, and that will be in business related groups, not web design groups.

In addition to people you will meet in your niche groups, pay special attention to:
  • Business Coach
  • Consultants
  • Accountants
  • Loan Officers
  • Commercial Brokers
  • Attorneys
  • Commercial Insurance Brokers
  • Toastmasters
  • Chamber Of Commerce / Chamber Of Commerce Directors
  • Conventions
  • Promotional Product Sellers
  • Caterers
  • Office Supplies Providers
  • Newspaper, Yellow Pages, Etc. Advertising Reps

People in the lines of work above deal with other business owners on a regular basis and can help you connect with people and businesses that need your services.

I don't have any automated tools for helping build connections through LinkedIn because:
1. TopLinked.com lists work so well and are very easy to use.

2. LinkedIn members are more likely to report requests to connect they feel are spammy.

3. After using Toplinked.com, you will really want to focus on the people that can help you most. And this takes a real human brain. One well-chosen connection can be more valuable than 1000 automated connections.


Instagram

PostPlanner's Instagram Category
http://www.postplanner.com/category/instagram/

Social Media Examiner's Instagram Marketing Category
http://www.socialmediaexaminer.com/tag/instagram-marketing/

2 Instagram Tools that Help You Find the BEST Times to Post
http://www.postplanner.com/instagram-tools-that-help-you-find-best-times-to-post/


Instagram Follow Bots

Automate Instagram Marketing with MassPlaner
http://www.massplanner.com/gotosite?ap_id=specials

- I haven't tried these bots below and these are NOT recommendations. I only posted them to help you with your research.

https://instagress.com - 3 day free trial, then prices range from $1.99 for 3 days to $79.99 for a year, with many options in between.

NinjaGram Instagram Bot    - Free 2 Hour Trial to check it out, then $47 (one account) $67 (unlimited accounts)
http://ninjapinner.com/ninjagram-instagram-bot/

http://likestagram.com/

http://instapromobiz.com/



Tumblr

Tumblr may be the least-discussed and most under-used of the "popular" social sites. However, it's a very powerful resource with lots of benefits.

Social Media Examiner's Tumblr Marketing Category
http://www.socialmediaexaminer.com/tag/tumblr-marketing/

Get The Most Out of Tumblr: 20 Tips, Tricks & Tools
http://www.hongkiat.com/blog/tumblr-tips-tricks-tools/

Here's a good video from Lazy Ass Stoner that shows how to make money with Tumblr:




Note: There aren't many Tumblr bots available. You can check out Monster Social, which has a subscription service, but I haven't tried it and can't say if it's any good or not:
http://monstersocial.net/features/tumblr-bot/



Pinterest

Women spend more money online than men. Pinterest is full of women. Before you dismiss Pinterest, be sure to read these articles:

Pinterest Refers More Traffic to Retail Sites Than Reddit, Twitter and YouTube Combined
http://www.automotivedigitalmarketing.com/group/microsites-for-car-dealers-digital-marketing/forum/topics/pinterest-refers-more-traffic-to-retail-sites-than-reddit-twitter


PostPlanner's Pinterest Category
http://www.postplanner.com/category/pinterest/

Social Media Examiner's Pinterest Marketing Category
http://www.socialmediaexaminer.com/tag/pinterest-marketing/

Pinterest Research Shows Which Images Get The Most Engagement
http://searchenginewatch.com/sew/study/2272742/new-pinterest-research-shows-which-images-get-the-most-engagement

Pinterest SEO: 7 Tips From A Pinterest Engineer
http://searchengineland.com/6-simple-tips-optimizing-pinterest-search-pinterest-engineer-smx-204935

7 Useful Pinterest Tools
http://www.hongkiat.com/blog/useful-pinterest-tools/

111 Quick Pinterest Tips
https://medium.com/@danielal007/111-quick-pinterest-tips-e5133badba4e

Pinterest Reveals The Most Popular Categories On Each Day Of The Week
http://www.searchenginejournal.com/pinterest-reveals-popular-categories-day-week/105903/

Most Popular Pinterest Categories
https://www.pinterest.com/categories/popular/

Suggestions for Tags for Various Niches
http://www.tagblender.net/

How to Drive More YouTube Views With Pinterest
http://www.socialmediaexaminer.com/how-to-use-youtube-to-leverage-pinterest/

15 Facts you Need to Know about Pinterest
http://corp.wishpond.com/pinterest-marketing-resources-for-business/15-facts-you-need-to-know-about-pinterest/

New Pinterest Research Shows Which Images Get the Most Engagement
http://searchenginewatch.com/sew/study/2272742/new-pinterest-research-shows-which-images-get-the-most-engagement#


Pinterest Bots

Automate Pinterest Marketing with MassPlaner
http://www.massplanner.com/gotosite?ap_id=specials

I haven't tried these bots and these are NOT recommendations. I only posted them to help you with your research.
http://ninjapinner.com/faq/ - $47 - $67
http://blastersuite.com/pin-blaster/ - $67
http://healzer.com/pinbot/ - $159, has free trial.


Twitter

PostPlanner's Twitter Marketing Category
http://www.postplanner.com/category/twitter/

Social Media Examiner's Twitter Marketing Category
http://www.socialmediaexaminer.com/tag/twitter-marketing/

Twitter Analytics...Log into your twitter account, then go to:
https://analytics.twitter.com

Here's an excellent thread on the WF social media forum about how to get Twitter followers
http://www.warriorforum.com/social-media/815918-how-im-getting-200-followers-twitter-daily.html

Tweriod - This site gives a free report about when your followers are the most active. They offer a premium report for $2.50. It makes sense to tweet when your followers are most likely on Twitter, working smarter and not harder.
http://www.tweriod.com/

12 Scientific Twitter Tips to Get You MORE Retweets & Followers
http://www.postplanner.com/scientific-twitter-tips-to-get-more-retweets-followers/

101 Tweet-Tastic Tools for 2014 - Although the title is 101 Twitter Tools for 2014, it's still a good resource for 2015:
http://www.commsaxis.com/101-tweet-tastic-tools-for-2014-2/

21 Twitter Top Tips to Grow Your Community and Engagement
https://www.linkedin.com/pulse/21-twitter-top-tips-grow-your-community-engagement-dan-purvis

Twitter just released the requirements for it's upcoming Twitter Videos feature:
https://video.twitter.com/faq

See how many fake followers someone has:
http://communicationisthekey.com/index.php/see-how-many-fake-twitter-followers-someone-has/


Free Strategy and Tools to Get Twitter Followers:


Free Resources used in the video above:


Tweepi.com
http://tweepi.com/

Chrome Extension: Tweepi Bulk Default Action
https://chrome.google.com/webstore/detail/tweepi-bulk-default-actio/kpniicpnanbaopgkcagaphglbeaejnph?hl=en

Free Online Twitter Follow/Unfollow Services:

Unfollow Ninja - Free tool to unfollow those that don't follow you back.
http://www.theunfollow.ninja/

SpamCleaner is an all-in-one free tool to clean old and new retweets.
http://spamcleaner.co/

Twitter Bots - I haven't tried these Twitter bots and these are NOT recommendations. I only posted them to help you with your research.
http://tweetadder.com/purchase/
http://twitterfollowersbot.com/ - Supposed to have free version.
http://www.freetwitterbot.com/

Automate Twitter Marketing with MassPlaner
http://www.massplanner.com/gotosite?ap_id=specials


Google+

At the time I created this report, news is that Google is messing around with Google+ and the future of this social media site is unclear.

PostPlanner's Google+ Category
http://www.postplanner.com/category/google/

Social Media Examiner's Google+ Category
http://www.socialmediaexaminer.com/tag/google-marketing/

Social Media Examiner's Essential Google+ Marketing Resource: A Complete Guide
http://www.socialmediaexaminer.com/google-plus-marketing-resources/

Google+ Bots

Automate Google+ Marketing with MassPlaner
http://www.massplanner.com/gotosite?ap_id=specials

I haven't tried these bots and these are NOT recommendations. I only posted them to help you with your research.

https://greenhatworld.com/download-google-plus-bot-full-free/ -  A free Google+ bot?
http://rootjazz.com/gplusbot/ - $77
http://gplusadder.com/ - $40.50 at the time I posted this.


Content

Posting good content is an essential social marketing strategy.


TopContent, KeywordKiwi, and ContentIdeator. These tools will help you find popular content from your competitors, effective keywords to use in your content, and great content ideas all in one spot.
http://www.contentforest.com/

Free social media tool that shows you popular content within your niche.
http://www.inpwrd.com/

Hubspot content grader.
https://marketing.grader.com/

What To Write's unique content idea generator
http://whattowrite.org/

Hubspot Blog Topic Generator - Also use it for ideas for creating and posting content for social media
http://www.hubspot.com/blog-topic-generator

Feedly RSS Feeds - Finds good RSS feeds you can add to your RSS reader.
http://feedly.com/i/discover

Buzzsumo uses social media shares to determine if a piece of content is popular and well-liked, so this information will help you see which content ideas will do well.
http://buzzsumo.com/

Swayy - "They have free and paid accounts, and you log in with your Twitter ID, Facebook account or both. It analyzes your audience and then shows the most popular trending topics your audience is talking about."
http://www.swayy.co/

RiteTag is a tool to help you find better hashtags to get your tweets found and shared.
https://ritetag.com/pricing

ScoopIt - "Discover, curate and publish great content to get visibility online." Has free version as well as free trials for the paid versions.
http://www.scoop.it/pricing


Content Sharing and Rating Sites

With content "rating" sites like these below, you can discover, use and share content that you know is well-liked. If it's liked by many on these sites, chances are your friends, followers and connections will like the content too, as long as it's also relevant.

Reddit
http://www.reddit.com/

Popular SubReddits by Industry - This page offers a free spreadsheet download with the 750 most popular sub-Reddits in various industries. Good for finding content as well as promoting content.
http://www.siegemedia.com/popular-subreddits-by-industry

In addition to using Reddit to find good content to share, you can also use it to drive content to your own content. In the video below, Lazy Ass Stoner shows you how:



BizSugar - Like Reddit, but only includes things from the business/marketing world.
http://www.bizsugar.com/

Stumble Upon
https://www.stumbleupon.com/

Digg - Also has new feature that shows most shared tweets from your followers.
http://digg.com/


Tent Poling Resources

"Tent poling" is a term Youtube uses for creating content around specific dates, to take advantage of hot topics. For example, how might you benefit by creating and posting content around Elvis' birthday?

http://nationaldaycalendar.com/calendar-at-a-glance/

http://www.checkiday.com/
http://www.holidayinsights.com/

Answers.com also keeps a list of events, anniversaries and "days" using this format:
http://www.answers.com/topic/june-21

Weird & Wacky Holiday Marketing Guides (Kindle Ebooks)
http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=Weird+%26+Wacky+Holiday+Marketing+Guide



More Social Sites

5 New Social-Media Platforms Worth a Look
http://www.entrepreneur.com/article/235864

The 40 Most Effective Social Networking Communities For Driving Unlimited Traffic And Making Money Online - See more at:
http://jefftips.com/40-social-network-communities-for-making-money-online/


RSS for Social Media


The goal here is to find the RSS feed URL for your social accounts, then submit the RSS URLs of your social accounts to the ping sites for a little extra "ooooomph".

Not all social sites offer RSS. This page lists the RSS feeds for many of the social sites. RSS still has some value for getting pages indexed.
http://www.labnol.org/internet/rss-feeds-directory/21242/

Once you get the URLs for your social RSS feeds, submit the URLs using one of these free ping services:
http://bulkpinger.com/
http://ultimatepinger.blogspot.com/
http://www.pingfarm.com/


Highly Recommended: MassPlanner

Yes, this is an affiliate link. However, MassPlanner is the best social media marketing program on the planet. And it's a great value at only $9.95 a month. It even has a free 5 day trial.
http://www.massplanner.com/gotosite?ap_id=specials

Try Mass Planner today 5 days for free



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