An end card is a short video or still image,
you add to the end of your main video to
encourage viewers to take a specific action.
They can also be called "end slates", "intros"
I use the term "end card" very liberally. For
the strategies below, sometimes an end card
can be the entire video. And sometimes you can
put an "end" card at the "beginning" of a
Generally speaking, when added to the end of a
video, end cards are around 10-20 seconds
The main goals for creating an end card is to
encourage viewers of your video:
to subscribe to your Youtube channel.
to like or comment on your video
to call a phone number
to click a link
to view another video
Why Do You Need End Cards?
Good end cards make it obvious
and make it easy for your viewers to
know what to do.
End cards are the Youtube marketer'salmost
magic "results multiplier". End cards will
get you more traffic, subscribers, clicks,
video views and put lots more money in
your pocket. But you need to make it
obvious and make it easy for your viewers
to take your most desired action.
Good end cards are really one of the
heavyweights of all the Youtube marketing
tactics. Yet they are rarely discussed by
video marketers or used effectively (if at
all). We'll discus them now.
Encourages You To Use End Cards!
This is what Youtube has to say about end
"Put video links at the end of
your video: When viewers
reach the end of a video they are
confronted with the question “what
shall I watch next?”. We recommend
adding links at the end of your video so
as to present these users with a set of
links to related content (either yours or
others’). Some YouTube creators find this
a very effective way to cross-promote
their content and to drive additional
Don't Be A Video Marketing Wimp.
If you are using Youtube as a marketing tool
of any kind, don't be afraid to ask for what
you want your viewers to do.
Study after study shows that including a
good "call to action" in your videos will
get you much better results. Once more, you
need to make it obvious and make it easy for
your people to take your most desired
Some people think it's rude to tell other
people what to do. But marketing isn't a
charm school. It's about getting results.
End cards help you get the most desired
response from your viewers much more
Examples of End Cards:
There's an endless number of ways to design
an end card. However, from a marketing point
of view, our end cards must contain at least
one call to action.
In the example end card below, there are
actually three different calls to action
that can be used on a Youtube video:
Usually, you will only want to use one or
maybe two calls to action, but these three
can be combined once in a while.
We could also add some
simple animations to the text and a voice
over, etc., as in this example video:
The video above is a good example of an
end card designed to encourage social
signals on Youtube and can be used on
Use A Variety Of Styles of
Sometimes simple is the best way to go.
Other times humor or animation may work
And still other times, "cheesy" can work
the best and your end cards don't have to
be fancy or classy or "professional
looking" to get the best results. You will
want to always be open to new designs for
end cards and pay attention to them on
Youtube when you see them.
End cards! Youtube Is
Giving YOU FREE Ad Space,
FREE Clicks and FREE
Traffic! It's a FREE
Gift. Take It.
You can, and you should, add your own end
cards to virtually every video you make.
Youtube is giving you the ability to have a
video clip that you can use to promote a
variety of things and actions.
The last 10-20 seconds of your video should be
dedicated and designed to encourage a specific
This is a massive opportunity many Youtube
marketers miss. After people watch your video
and before Youtube shows their own end card,
you should add your end card containing a
"call to action" for viewers of your videos to
Annotations Gives Videos
Clickable Hot Spots
Annotations are areas of a video that Youtube
lets you add some special interactive
features. For example, you can select an area
of a video, or the entire video for that
matter, and if a viewer clicks on that area,
they will go to another video or be
automatically subscribed to your channel.
You create end cards on your computer using
graphics and video programs. However, you
create annotations online on Youtube after you
upload the videos.
After a video is uploaded, you just open it
online in your Youtube channel's Video Editor.
Then you select your video and choose:
What area of the video? All or just a
part of the video?
How long do you want the annotation to
appear? Starting after a minute? Only for
the last 30 seconds? Or for the entire
What do you want to happen when someone
clicks the annotation? Do you want them to
subscribe to your channel automatically?
Have a link that takes them to a page on
your web site? Watch your most profitable
video on Youtube?
When designing end cards, you want to keep in
mind how will your end card work with the
annotations you'll add later.
Reasons Reasons Why Annotations Are So
#1 Annotations can be changed, your Youtube
videos can't. Once you upload a
video to Youtube, you have very little control
to change your videos later. However, you can
change, add, delete, move and modify
annotations at any time. #2 Annotations are truly interactive
and you are in control of the activity.
Your Youtube videos allow you some serious
control and benefits. When a video plays, it's
the main focus of the page and Youtube lets
you add links and other interactivity right in
Annotations even give you the ability to add
links to pages to your own web pages directly
on your Youtube videos. Just "associate" your
Youtube channels with your own websites and
you can add links right in the videos
Youtube is Trying to Help YOU Get
More Traffic to YOUR Own
If you already have your own site it only
takes a few minutes to set up so that you can
have links to your sites in the videos. But
most "marketers" are too lazy. You really need
clickable links right on your videos to send
the most people possible to your pages.
people to "click on the link below this
Instead, tell them to "click
here" right in the video itself!
Well designed end cards on
Youtube that focus attention on clickable
annotations to your web pages is simply one
of the best traffic driving methods in
modern Internet marketing. You will very
likely see much higher click-through rates
using annotations than you will adding links
in the video descriptions.
Advanced Marketing Optimization Secret
Using End Cards Made Easy
The image below is an example of how a very
simple technique to use when making an end
card that has the potential to greatly
increase clicks, while also increasing the
ability to target different people.
You should be able to see how powerful this
strategy is. Give your viewers a clear choice
between two distinct options.
Brainstorm ideas on how you can segment your
viewers to not only be a more effective
marketer, but also a more helpful marketer.
Here's some suggestions:
Diet: Gain weight or lose weight?
Insurance: Over 45 or Under 45? Male or
Guitar Players: Left Handed or Right Handed?
Pet Vitamins: Dog or Cat?
Using end cards to target different groups not
only lets you target each group better with
offers, content and conversation, it can also
give you two separate optin lists, each larger
than if you didn't segment your clicks. You
may find you'll get two lists instead of one,
and each of the two are bigger and better.
Mirror Your People
Youtube gives some pretty good stats
concerning the demographics of their viewers.
Once you have a few videos uploaded to a
channel, check your stats to see who is
watching them. Are your channel's
viewers men or women? Old or young?
Then "mirror" that person with an image of a
person that fits the same general profile. If
the biggest segment of your channle's audience
is women aged 24-35, then use an image of a
woman in the same age group in your end cards
for that channel. If your Youtube channel's
audience is older men, use a picture of older
men in your end cards. Business people? Use
This is why it is so important to have access
to a wide variety of images of people to use
in your end cards. You want to be able to
"mirror" as many groups of people as possible.
The Essential End Card
I've put together a couple of end card
packages available for download below that
will take your Youtube marketing to another
level. Included are a collection of end card
Here's a video showing just a small sample of
the end cards included in your download:
Each End Card Template Has Three
Formats For Your Convenience, Ease and
Each end card included in your download
package comes in three different format. The
variety of the end cards and the formats
allow you to choose the best option for you.
Do you want?
Ready right now?
Fast and easy to do simple
Ability to totally customize and
JPG - Static ready to use, fast and easy. Some
are easy to modify with any graphics program,
others are ready-to-use. You can add them in
any slideshow or video editing software too.
Video (MP4) - Strategically and subtlety
animated video files. Some ready to go so you
can use them in seconds. Some are easy for you
to add text and effects in any video editing
program so you can quick customizing when you
PowerPoint - These are Powerpoint ppxt files.
Use Microsoft Powerpoint 2010 or 2013
with these end card templates to customize
text, backgrounds, colors, animations and
more. All the images of the people have
transparent backgrounds so you can easily swap
backgrounds. Easily make end cards look,
feel and act how you want them to.
Increase Viewer Actions With
Natural Attention Grabbers Built In
The first step in designing a great end card
is to get the attention of the people. The
second step is getting the people to take
Your end card template download package uses a
number of techniques proven to attract
attention and increase action,
Smiling Human Faces
Vibrant Eye-Catching Colors
And Many More
Options To Customize Or Use
"Right Out of the Box"
Each package contains an assortment of
templates that are ready to use and other
templates that are best for customizing.
Whether you need something right now or need a
custom video, you'll get it in your Electric
End Cards kit.
Tips, Tricks and Cool Techniques
You'll also learn advanced, unique and one of
a kind tips and tricks to maximize the
effectiveness of your end cards to get more
subscribers, more clicks and make more money.
Be Legal! This IS a Big Deal!
If you use images, you better not infringe on
purchased a developers license for the
images of the models and can
include them in your end card templates. You
can use these images in your own end card
projects. (However, you can't use them in your
Some People Respond Better to
Voice - Add Professional Voice Overs
With 6 Popular Youtube "Call To Actions"
To Your End Cards:
Adding a voice over that includes a call to
action can help increase the effectiveness of
the end card. Mix audio and video when
possible. It's easy to add your own voice
message to any of the templates.
However, if you want something quick, easy and
instant, in a couple of the downloads (see
below), I've included male and female versions
for six of the most common calls to action
you'll need for Youtube marketing. (The pitch
means high, medium or deep voice, so each
sounds like a totally different
"Call To Action" Voice-Over Sound
Call To Action
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( If you do the
math, that's six different versions of the
six different phrases, or 36 total mp3
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Get More Youtube
Views, More Clicks To Your Offers
and And More Channel Subscribers The
Three high value end card packages available
Deal Only $14.95
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Animated "Cheesy" End Cards
End Card Special
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Special Introductory Offer
Get everything for only
A video editor such as Camtasia, Sony
Vegas, or Windows Live Movie Maker
(which is very likely already installed on
your computer for free).
PowerPoint 2010 or 2013 REQUIRED to use
the PowerPoint templates. Powerpoint 2013
has a free 30 day trial, then only $10 a
month if you want to keep it. Probably my
favorite program for making videos for
A graphics editor to modify the jpg
versions of the end card templates, such
as Photoshop, Gimp or Paint (which is
already installed on your computer).
If you use
Youtube, or plan to in the future,
you need Electric End Cards.
Be Legal - I purchased rights to the model
images so that you can legally use them too.
Get more subscribers and clicks and make more
Fast and easy - Select from an assortment of
end cards that are ready "right out of the
box", or easily customize the Powerpoint
templates and MP4 files.
Learn potent techniques to make your own
highly effective end cards.
Electric End Cards exploit cutting edge
science to maximize their effectiveness and
only $17 for the entire end card
Full 30 day money back guarantee.
Warning: I reserve the right to
increase the price
or end this offer at any time.