moolah (moo-la) n. Slang: Money


The goal of "Multiply Your Moolah" is to multiply the results you get from all of your traffic. Be aware that this isn't a traffic report, and you will need traffic to get results using the methods and strategies included here. However, this report will help you maximize the traffic you get.

Disclaimer: Your results will vary and are dependent on a number of factors including your skills and intelligence, persistence, common sense, and even luck.

Transparency: I am an affiliate for Trustjacker,  LinkJacker and Getresponse. If you click on a link in this report to either program and buy either of them, I will make some money from the sale. However, I have bought and paid for each program myself and don't expect you to pay for something I didn't actually buy myself.

And you won't pay a penny more using my links than you would otherwise.
As a matter of fact, if you use my link for GetResponse, you will get a $30 credit for their email services.

Intro Video

This video will introduce you to the main concepts and strategies to multiply your moolah:

Landing Page Set Up Quick Guide

For our purposes, just about any page on a site you control that gets traffic from any source can be a "landing page". It can be a sales letter, a squeeze page that only includes an email optin form, an article or just about anything else you can include in a web page.

This page also includes:
  • A window popup program
  • Links to pages that drop a remarketing cookie, then redirect to an offer.
  • Retargeting/remarketing code that places a cookie
  • Optin form to an autoresponder sequence

Window Popup Program

I prefer a popup window that only appears when a visitor tries to leave the page or attempts to close the browser window. For creating popups for this system, I use and recommend a program called Trustjacker.

The way Trustjacker is promoted to be used is blackhat and somewhat sneaky, to say the least. It's promoted to use other peoples' page and "wrap" their pages with our own offers.

However, Trustjacker can be used legitimately using your own pages as the content, and this is how I use it. Trustjacker makes it very easy to create popups.

NOTE: Because of the way Trustjacker, LinkJacker and other popup programs work, you may not be able to add every page on the Web to your campaigns. You'll need to test and experiment with individual offers and pages to make sure they work.


I won't get into how to use or set up an autoresponder service here other than I use and recommend GetResponse. However, there is a little "trick" you will want to use to multiply your marketing.

Getresponse and other major autoresponder services offer a feature that allows you to set a custom "thank you" page that will be displayed after someone signs up for your list.

For your custom thank you page you want to create a simple web page that does the following two things:

1. After people subscribe to your list, send them to a "thanks for subscribing page" that says something like "Thanks for subscribing. Be sure to check your email for your free report". Change the wording as needed.

2. Have this page automatically redirect after 5 seconds to an offer. This offer can a product you own or an affiliate product.

Using this method, you not only have the ability to contact your folks through email, you are also exposing them to another offer, multiplying your marketing potential.

Redirect Page Code

To create a redirect, simply add this code to the header of your page. Change URL in the code to the page you want visitors taken.

 <META http-equiv="refresh" content="5;URL=">

The code above will automatically take visitors to your offer page after 5 seconds. 5 seconds is about right for a thank you page/redirect.

If you are using a redirect page to just set a cookie before redirecting to an offer page, change the "5" in the code above to 1.

Replace the URL in the code with any URL you want. It's usually recommended that you use a Trustjacker link here when redirecting to multiply your moolah potential.

Retargeting/Remarketing Intro

There are other retargeting services you can use, but to keep things as simple as possible I'll use Google Adwords for this discussion. "Retargeting", or "remarketing" as Google calls it, is a technique you can use to advertise on other sites, to people that have visited your sites and pages.

Have you ever noticed that you go to a page with a product, then you visit a totally unrelated site later and you see an add for that exact product? This is "remarketing". And you can do it too.

When you are on the original page, there's a little bit of code that places a cookie on your computer. When you visit other pages (for our example, other pages with Google Adsense), Google will read this cookie and display Adwords ads based on this cookie.

In other words, if you place the Google Adwords remarketing code on your own page(s), you can place an ad you want to target these people that appears on other sites in the Google network, any time you want, assuming you have at least 500 people in the campaign. You can then "follow up" with them as often as you want, without ever having to send a single email or waiting for them to visit your site again.

There are a number of retargeting services available to you, but they usually require a pretty big investment. However, you can use "remarketing" through your Google Adwords account.

Even if you don't have any ad budget now, you should really consider starting Google remarketing campaigns now. You don't have to spend a penny to start adding people to your retargeting account.

If you get decent traffic to your pages, in a few months you can have 1000s of people you can remarket to. If folks don't clear their cookies, the Google cookies will be active for 18 months. The duration of the cookies will vary with each retargeting network.

Another benefit of remarketing is that you aren't sending emails to get their attention. So, you won't get unsubscribes or spam complaints. And you can reach your potential customers any time you want, as often as you want.

Again, it doesn't cost anything to "collect" these people and add them to cookie pools, it only costs once you want to advertise to them.

Important Tip: When you use remarketing to target people that have previously visited your pages, if you are promoting the same offer do NOT use the same ads, sales copy, benefits, features, etc. Come up with something images, additional features, a special price, etc.


When people hit your landing page they are given an offer on the page itself, they have a remarketing cookie(s) put on their PC so they can be remarketed to in the future, are given a popup offer if they try to leave the page, have an opportunity to join an email list and if they do, are redirected to another offer as well as in followup emails.

It sounds like it will overwhelm the page's visitors, but it really doesn't. Remarketing is done later, as is the autoresponder and it's through email. The only "extra" when they are on the original page is the popup that occurs when they try to leave that page. Everything else is invisible to your visitors.

Segment Your Retargeting Campaigns

Think about how you can create different audiences to maximize your retargeting efforts. For example, landing page, email thank you page, download page.

Let's say you have your own diet product for sale. You may want to segment your visitors like this:
  • Give a retargeting cookie to everyone that visits your landing page. This will be your biggest retargeting audience, with everyone that visited your page. And, it will probably be the least valuable per person on the list, as it is the most general.
  • Give a retargeting cookie to everyone that ends up on your email subscription "thank you" page. This will allow you to target folks that signed up for your email list.
  • Give a retargeting cookie to everyone that visits your download page. This will be a retargeting audience made up of BUYERS of your product and will be the most valuable per person.

By segmenting your retargeting audiences this way, you can adjust not only your offers, but also how much you should be willing to pay for each audience. Generally, you can pay more for traffic that's made up from buyers than you can for a general audience.

If You Target Everyone, You're Not Targeting Anyone

An old saying in advertising is if you are trying to target everyone, you really aren't targeting anyone. You can segment your audience in a number of ways. If you are using Facebook, it's easy to segment your traffic using their audience demographic tools.

If your traffic is more "general", you can also do some targeting on your web pages.

For example, if you have a weight loss landing page, instead of linking to a single weight loss offer, have two links:

When it comes to losing weight, men and women are totally different:
Men who what to lose weight click here
Women who want to lose weight click here

Another example is if you are promoting an exercise program. Add two links such as:

Click here if you are trying to lose weight
Click here if you are trying to gain weight

Not only can you link to different offers targeted to each sex or different weight related goals, you can also set up a "redirect page" that tags each group with a different remarketing cookie, which lets you laser-target very specific audiences with remarketing.

To clarify, the purpose of having these "redirect pages" is to enable you to drop a cookie on their PC before sending them to the affiliate offer. People who click on the "women" link are sent to a redirect page that places them in one cookie pool, while the "men" link adds those people to another cookie pool. Then, after the targeted cookie is set, the page automatically redirects to an affiliate offer.

Of course, if you were selling your own product, you wouldn't need to use a redirect page and can just set the cookie on the sales page.

Now, you can use each segment to retarget your audience based on sex (or on other demographics or links clicked).

In addition, Google Remarketing (and other retargeting services) has a feature that allows you to create "Custom Combinations" that lets you mix and match, and even remove particular segmented audiences.

With a little creative thinking, you can really hone in on a specific target audience. For example, you may want to target only people that visited your email "thank you" page, but REMOVE people that visited your download page, basically removing people that have already purchased your product.

Add Retargeting Cookies to Facebook Tabs/Iframes

Facebook allows you to add "tabs" to fanpages using apps. These apps use "iframes", which means you can add basically any web page to a Facebook fanpage. By adding a retargeting cookie to these pages you can target people who visited these pages via Facebook.

Optimize The Offers in Your PopUps

Instead of having a single page in your Trustjacker popup windows, link to a page that exploits "A/B split testing software".

A/B split testing software will automatically rotate between 2 (or more) different pages, each containing a different offer and/or different versions of email "squeeze" pages.

After some testing, you will be able to determine which offer is best for your bottom line.

Use Two Offers in Exit Popup Windows

This technique works particularly well with free CPA offers. CPA means "cost per action" and for us it means we get paid for an "action" taken by our website visitors. For example, there's a number of CPA offers that will pay us to just get a person to give their email address or to sign up for a free sample.

Example Popup Window Featuring Two Different Offers

This technique not only puts twice as many offers in front of your people, giving them (and you) two different offers, you may be surprised at how many people will actually sign up for both offers when given the opportunity, multiplying your moolah.

Notice how this example uses "step 1" and "step 2", as well as the "+" sign. This enforces people to see the popup to take two actions to complete the process.

Generally, put the highest paying offer in the main Trustjacker window, then if the visitor doesn't buy, give them an offer for a freebie or two.

Use Retargeting For Covert Marketing

Often some sites that can send you serious traffic, such as niche forums or Yahoo Answers, will also be very critical of links to pages they may feel are "too commercial".

By using retargeting on your pages, you can create "noncommercial" pages that add a cookie to the page's visitors for retargeting later. Using this strategy, you can exploit many more high-traffic resources without looking commercial, while still building a audience you can follow-up with.

Teespring Multiplicity Example is a hot marketing topic right now. Teespring is tee shirt printing service that allows you to design and sell tee shirts and hoodies, with no "upfront" money needed from you.

Virtually all of the advice I've read instructs us to send traffic directly to the page that sells your Teespring tee shirt.

Instead of simply sending that traffic directly to Teespring, create a popover in TrustJacker that adds a popup window to the Teespring sales page.

For example, let's say you create a tee shirt relating to the NFL Superbowl. Put the URL for your Superbowl tee shirt on Teespring into Trustjacker.

Also include a popup for a related offer. For example, there's some CPA offers for free NFL jerseys. A good offer on Teespring will have a 5% sales rate, meaning 95% of the traffic you send to Teespring won't buy a tee shirt.

For the 95% of the people that won't buy the tee shirt and try to hit their back button or close the browser window, why not expose those that didn't buy to another offer to get an NFL jersey for free?

By doing this, you multiply your chances of making money. If a person buys the Teespring tee shirt, you make money and they don't see the popup. But if they leave the Teespring page without buying, you are offering them a chance to get a jersey for free, and you still make some money.

If you are paying for traffic to send to Teespring, this popup offer can really improve your return on investment. Don't waste 95% of your traffic if you don't have to.

ALERT: There is a wide variety of affiliate offers, as well as traffic opportunities. You need to check the terms for using each individually. For example, Google Adwords may not allow you to send traffic to pages that use popups. It's up to you to research each and stay within the rules for each program you use.

For example, it is probably against Facebook's terms to send traffic to a page with exit popups It is up to you to check that if you use Facebook to send traffic to Teespring, that it's OK to send that traffic to a page that uses exit popup windows. I don't want to interpret any site's TOS for you.

Put EVERY Possible Affiliate Offer In TrustJacker Popups

For technical and terms of service reasons, you may not be able to use exit popups on every affiliate offer available to you. However, to multiply your moolah, you should use a Trustjacker popup for any and all affiliate offers you possibly can.

You can place either an email squeeze page and/or another affiliate offer into the popup windows.

Here's an example that should give you some food for thought:

You have a landing page that you are sending traffic to. On this page you have a link to an affiliate program for a weight loss program.

Instead of sending people directly to the weight loss product's affiliate page, you send them to a Trustjacker page that has the affiliate page PLUS a popup page, with another offer.

In this case, if someone leaves the weight loss page without buying, you can offer that person another weight loss offer or include an email form for them to sign up for your "FREE Weight Loss Report".

Think Demographics and Similar Interests

In the above example, I suggested you place a different weight loss offer in your Trustjacker popup when linking to a first weight loss product.

But using a little creative thinking about your audience, you may be able to find offers that aren't directly a "weight loss" product, but will likely appeal to those interesting in weight loss.

For example, let's say you are promoting a weight loss product using Facebook. You are targeting "mothers age 25-35" and are sending them to a landing page on your site that "presells" a weight loss affiliate program.

Note: This example page does NOT have a popup, so it is likely within Facebook's rules. The popup is on a page linked to by the example landing page. Make sense?

The link to the weight loss product is in a Trustjacker window. If the mother clicks the link to check out the weight loss offer, but doesn't buy, a popup appears.

But instead of another weight loss offer, your popup window displays this offer:

This offer is available through Peerfly and is a "body shaper" product. It's not a weight loss product, but it is something that many women interested in losing weight will very likely also be interested in. And if you are in any of the diet/weight loss niches, this is a product that will probably appeal to your female audience.

By adding another related offer to all possible affiliate links, you are multiplying your moolah-making opportunities.

Demographic Research

Demographics are the general profile of a group of people. Are people interested in a particular offer male or female? Old or young? Rich or poor?

By using demographics you can better target more offers to your groups of people with a better chance of success. Use this info when selecting products for your autoresponders, retargeting campaigns, etc.

Here's a fast and easy way to do some demographic research: go to Amazon's magazine section and find magazines in your niche: Magazines: Discount Magazine Subscriptions

Check if these magazines have a website and check them out for ideas by doing a google for the magazine name.

If the magazine has a website, enter the website's into and check to see if the demographics are available for the magazine/site. This will greatly help you market to your audience.

Also, check to see if the magazines' sites have a "media kit". Media kits often contain demographics for the magazine and/or site.

The Almost Magical Way to Write Sales Letters and Reports

Let's say you're creating a "green energy" report, either to sell or to give away as bait for your autoreponder list..

Go to and find two or more products in the same niche as your report. Find one with bad reviews and one with good reviews.

First the bad:
Serious Microhydro: Water Power Solutions from the Experts

Here's a book about "green tech" with good reviews:
Sunshine to Dollars: Steven E. Harris:...

Just by reading the comments concerning both books I know what to put in my product and what to leave out.

To write a report, a sales letter, or even copy for an email squeeze page, you just need to address the major issues and benefits brought up by both sides.

Amazon comments are great for FREE "customer satisfaction" research to help create info products as well as sales letters (and for topics for your videos). This technique lets you know what's important to people that have actually bought products similar to your own and let you include the positives and address any negatives in your sales copy, as well as the report itself.

Create Reports, Follow-Ups and Ebooks The Fast and Easy Way

One potent video marketing strategy is to send the viewers of videos to a squeeze page to collect email addresses, instead of to a sales page or affiliate program.

And a great way to encourage folks to give up their email address is in exchange for a free report.

Basically, go to and make a compilation of quality articles about a particular subject.

It's an excellent idea, but let's make it easier and better using a special Google custom search parameter.

Let's say you want to create a report about "paleo diet". Go to Google and enter this search:
"paleo diet" Word Count 1000..1400

Obviously the word "paleo diet" is our keyword phrase, and it tells Google to find pages about the paleo diet.

Now let's look at the rest of the search:

Word Count 1000..1400 - Every article page on EzineArticles lists how many words the article on that page contains. And example footprint is: Word Count: 450

Google has a custom search feature called "range" that will allow you to limit search results based on numbers within a range. You do this by added the footprint "word count" then the range of numbers with two dots in between.

Word Count 350..500 will return articles that have between 350 and 500 words.

Word Count 650..800 will return articles that have between 650 and 800 words.

In my suggested search above, I used Word Count 1000..1400. This will return articles that contain between 1000 and 1400 words.

You can adjust the range to fit your own needs, but I've found that 1000 words locates higher quality articles, while 1400 keeps them from being too long.

The next special search function is:

This limits the search results to only pages on the site. It should be obvious why we want to do this...In case you weren't away, is a directory of articles were writers submit their content for publishers to use. In return publishers include the authors' signatures which include a couple of links.

These links are a small price to pay, especially if you compile multiple articles into a single document for the purpose of building an email list, where you can follow up with subscribers many times over.

Go ahead and try this special search out...Change "paleo diet" to your own niche keywords and experiment with the 1000 - 1400 word count range.

"paleo diet" Word Count 1000..1400

Using the "range" advanced search function really helps you hone in on great content while removing much of the "spammy" articles you would normally have to sift through.

Find 5-12 good articles, add a header image, and compile them into a PDF ebook you can give away. If you find enough good content, you can not only create an ebook, but also load your follow-up emails with content.

Please, be respectful of the authors and include their resource box. Use the fact that you are using content from multiple authors to your advantage. "Sell" your page's visitors on the fact that your free report is a collection from guest authors who are the "best experts" on the subject on the web.

And don't forget to add your own offers in the PDF, especially at the beginning and end of your free report.

Use PLR For Autoresponder Content

You can use Ezinearticles (and other article sites) for the content for your sites. However, I like using Private Label Rights (PLR) content for my autoresponder content.

PLR is content you can buy for a low price and use as your own content. In most cases, you can even put your name on it as the author, but be sure to check the license as each PLR product will have it's own terms.

You don't have to be concerned about "duplicate content" when using PLR in your email autoresponder sequences.

The quality of the PLR can vary greatly. One little "trick" I like to do is to add one or two paragraphs of really good content. This doesn't take very much effort, but just a paragraph or two of excellent content can really spice up PLR content.

To find PLR content for just about any niche, just google:
"your keywords" + PLR

Use mTurk To Create Content For Email Capture "Bait"

mTurk (aka "Mechanical Turk") is a site owned by that matches "micro workers" with people that need work done. "Micro work" is basically another way to say "small jobs".

Let's say you wanted to create a report that you could use as "bait" to get people to sign up for your diet autoresponder series. You could create a job at mTurk asking for people to give you a paragraph or two on how they lost weight.

You would offer to pay each of them .10 to 1.00 for their weight loss stories, depending on how many words minimum you want from each person. Let's say you paid 25 people 50 cents each to write a short tip on how they lost weight. This would cost you $12.50 for a custom report you can give away to those that subscribe to your weight loss email list.

"Sell" your report something like this:

Free Report: Discover The Best Weight Loss Secrets
From 25 Everyday People Just Like Yourself!
Simply enter your email address below:

You can use the same strategy to get reports for "How 50 People Taught Their Dog To Stop Barking", or "How 30 People Stopped Smoking" or "27 Favorite Recipes for Diabetics From People Just Like You".

ReTargeting/ReMarketing Services and Resources:

Remember! It doesn't cost anything to start building "cookie pools"! It will only cost you when you advertise. You should be collecting these assets as soon as you can to give you the most potential to multiply your moolah in the future.

Google AdWords - The biggest player in remarketing. Probably a little more expensive than most other services, but is easy to use, can send tons of traffic quickly and has a very low minimum requirement to start advertising. $5 will get you started.

Youtube Remarketing - Here's a good article giving you the basics for using Youtube for remarketing. In almost all cases, advertising on Youtube will be less expensive than Google. Use your Google Adwords account to setup Yoiutube ads.

Google AdWords Free $75 Coupon - If you are new to Adwords, you can get $75 worth of free advertising when you spend $25. Works with Youtube too.

NEW! FaceBook Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!) - Literally, as I'm writing this, Facebook launched their own retargeting service. Check out this article for more details.

As posted just above, Facebook just launched their own retargeting service. I'm really not sure how this will affect the following third-party Facebook retargeting services, but you'd have to think Facebook removing the "middle men" would mean less expensive ads.

Here are two more articles from Jon Loomer with details about using two third-party services for using Facebook for retargeting:

Other Retargeting Networks:

One you get your feet wet with Google, Youtube and Facebook, you may want to expand your options. Here's more choices you can check out:

Free Training:

Google Free Setup Support Number - If you need help setting up your Adwords account, Google actually offers customer support that will walk you through the process. This is a great way to get help with your first remarketing campaign.
Call 1-800-862-4644 for free set-up support (Mon–Fri, 9 am–9 pm ET).

Perry Marshall's FREE Adwords Guide - Google's Remarketing, as well as Youtube Remarketing are both services that are part of Adwords. This guide will give you a good overview of how to get the most out of Adwords.

Google Remarketing Youtube "How To Videos" - I'm a big fan of using Youtube to find free training on just about every subject. Here's a Youtube search for "Google Remarketing". You can probably find helpful videos for just about any other retargeting service too.

CPA Offers

Again, "CPA" means "Cost Per Action" and there's a big assortment of sites that will pay you for every action your visitors make.

OfferVault - A search engine site that searches all the major CPA networks to help you find offers you can promote.

As I said above, there's a number CPA networks to choose from. These two are two of the most popular and a good place to get started:

Peerfly - Maybe the easiest major CPA network to get accepted to.

Warrior Forum Ad Networks and CPA Discussion
- The Warrior Forum has an entire forum dedicated to CPA and ad networks. If you're looking for more info in general, or want specific info about a particular CPA network, this is a good place to start.

Ad "Spy" Services

The following services track ad campaigns across various ad networks and give you access to that data. The purpose of this information is to find the ad campaigns other marketers use that are successful so that you can copy their success. A little expensive, but valuable information.

WhatRunsWhere - Has free 30 day trial.


Placing cookies on users' computers brings up some legal concerns. Also, each service that places a retargeting/remarketing cookie will have their own TOS. Be sure to include these privacy requirements for each and every service you use on a privacy page, and link to this privacy page from all your relevant pages.

Google Adwords Privacy Info:
Information to include in your privacy policy

Policy for advertising based on interests and location

Tip: Google HATES Clickbank. Be very careful about using any Google service to direct traffic to Clickbank offers. Use email followup if you want to promote Clickbank offers.

Follow Up

There are a number of email autoresponder services you can choose from. I use and recommend GetResponse for it's combination of features, ease of use and price.

Getresponse - Use this affiliate link and you'll get a $30 credit towards your Getresponse services.


Again, there's a variety of popup creators, some free. But what separates Trustjacker from the crowd is that you can use it to add popup windows to pages YOU DON'T OWN. This is essential if you want to multiply your moolah on affiliate pages you don't control. Plus, it's fast and easy to use.

- More powerful than Trustjacker with more features, which makes the learning curve a little higher, but has a monthly fee.

Trustjacker - Fast and easy exit pop creator. (affiliate link)

The End.

Kurt Melvin

©2014 and beyond by Kurt Melvin