The goal of "Multiply Your Moolah" is to multiply the
results you get from all of your traffic. Be aware that
this isn't a traffic report, and you will need traffic
to get results using the methods and strategies included
here. However, this report will help you maximize the
traffic you get.
Disclaimer: Your results will vary and are
dependent on a number of factors including your skills
and intelligence, persistence, common sense, and even
luck.
Transparency: I am an affiliate for Trustjacker,
LinkJacker and Getresponse. If
you click on a link in this report to either program and
buy either of them, I will make some money from the
sale. However, I have bought and paid for each program
myself and don't expect you to pay for something I
didn't actually buy myself.
And you won't pay a penny more using my links than you
would otherwise. As
a matter of fact, if you use my link for GetResponse,
you will get a $30 credit for their email
services.
Intro Video
This video will introduce you to the main concepts and
strategies to multiply your moolah:
Landing Page Set Up Quick Guide
For our purposes, just about any page on a site you
control that gets traffic from any source can be a
"landing page". It can be a sales letter, a squeeze page
that only includes an email optin form, an article or
just about anything else you can include in a web page.
This page also includes:
A window popup program
Links to pages that drop a remarketing cookie,
then redirect to an offer.
Retargeting/remarketing code that places a cookie
Optin form to an autoresponder sequence
Window Popup Program
I prefer a popup window that only appears when a visitor
tries to leave the page or attempts to close the browser
window. For creating popups for this system, I use and
recommend a program called Trustjacker.
The way Trustjacker is promoted to be used is blackhat
and somewhat sneaky, to say the least. It's promoted to
use other peoples' page and "wrap" their pages with our
own offers.
However, Trustjacker can be used legitimately using your
own pages as the content, and this is how I use it.
Trustjacker makes it very easy to create popups.
NOTE: Because of the way Trustjacker, LinkJacker
and other popup programs work, you may not be able to
add every page on the Web to your campaigns. You'll need
to test and experiment with individual offers and pages
to make sure they work.
Autoresponder
I won't get into how to use or set up an autoresponder
service here other than I use and recommend GetResponse.
However, there is a little "trick" you will want to use
to multiply your marketing.
Getresponse and other major autoresponder services offer
a feature that allows you to set a custom "thank you"
page that will be displayed after someone signs up for
your list.
For your custom thank you page you want to create a
simple web page that does the following two things:
1. After people subscribe to your list, send them to a
"thanks for subscribing page" that says something like
"Thanks for subscribing. Be sure to check your email for
your free report". Change the wording as needed.
2. Have this page automatically redirect after 5
seconds to an offer. This offer can a product you
own or an affiliate product.
Using this method, you not only have the ability to
contact your folksthrough email, you are also
exposing them to another offer, multiplying your
marketing potential.
Redirect Page Code
To create a redirect, simply add this code to the header
of your page. Change URL in the code to the page you
want visitors taken.
The code above will automatically take visitors to your
offer page after 5 seconds. 5 seconds is about right for
a thank you page/redirect.
If you are using a redirect page to just set a cookie
before redirecting to an offer page, change the "5" in
the code above to 1.
Replace the URL in the code with any URL you want. It's
usually recommended that you use a Trustjacker link here
when redirecting to multiply your moolah potential.
Retargeting/Remarketing Intro
There are other retargeting services you can use, but to
keep things as simple as possible I'll use Google
Adwords for this discussion. "Retargeting", or
"remarketing" as Google calls it, is a technique you can
use to advertise on other sites, to people that have
visited your sites and pages.
Have you ever noticed that you go to a page with a
product, then you visit a totally unrelated site later
and you see an add for that exact product? This is
"remarketing". And you can do it too.
When you are on the original page, there's a little bit
of code that places a cookie on your computer. When you
visit other pages (for our example, other pages with
Google Adsense), Google will read this cookie and
display Adwords ads based on this cookie.
In other words, if you place the Google Adwords
remarketing code on your own page(s), you can place an
ad you want to target these people that appears on other
sites in the Google network, any time you want, assuming
you have at least 500 people in the campaign. You can
then "follow up" with them as often as you want, without
ever having to send a single email or waiting for them
to visit your site again.
There are a number of retargeting services available to
you, but they usually require a pretty big investment.
However, you can use "remarketing" through your Google
Adwords account.
Even if you don't have any ad budget now, you should
really consider starting Google remarketing campaigns
now. You don't have to spend a penny to start adding
people to your retargeting account.
If you get decent traffic to your pages, in a few months
you can have 1000s of people you can remarket to. If
folks don't clear their cookies, the Google cookies will
be active for 18 months. The duration of the cookies
will vary with each retargeting network.
Another benefit of remarketing is that you aren't
sending emails to get their attention. So, you won't get
unsubscribes or spam complaints. And you can reach your
potential customers any time you want, as often as you
want.
Again, it doesn't cost anything to "collect" these
people and add them to cookie pools, it only costs once
you want to advertise to them.
Important Tip: When you use remarketing to target
people that have previously visited your pages, if you
are promoting the same offer do NOT use the same ads,
sales copy, benefits, features, etc. Come up with
something new...new images, additional features, a
special price, etc.
Summary
When people hit your landing page they are given an
offer on the page itself, they have a remarketing
cookie(s) put on their PC so they can be remarketed to
in the future, are given a popup offer if they try to
leave the page, have an opportunity to join an email
list and if they do, are redirected to another offer as
well as in followup emails.
It sounds like it will overwhelm the page's visitors,
but it really doesn't. Remarketing is done later, as is
the autoresponder and it's through email. The only
"extra" when they are on the original page is the popup
that occurs when they try to leave that page. Everything
else is invisible to your visitors.
Segment Your Retargeting Campaigns
Think about how you can create different audiences to
maximize your retargeting efforts. For example, landing
page, email thank you page, download page.
Let's say you have your own diet product for sale. You
may want to segment your visitors like this:
Give a retargeting cookie to everyone that visits
your landing page. This will be your biggest
retargeting audience, with everyone that visited
your page. And, it will probably be the least
valuable per person on the list, as it is the most
general.
Give a retargeting cookie to everyone that ends up
on your email subscription "thank you" page. This
will allow you to target folks that signed up for
your email list.
Give a retargeting cookie to everyone that visits
your download page. This will be a retargeting
audience made up of BUYERS of your product and will
be the most valuable per person.
By segmenting your retargeting audiences this way, you
can adjust not only your offers, but also how much you
should be willing to pay for each audience. Generally,
you can pay more for traffic that's made up from buyers
than you can for a general audience.
If You Target Everyone, You're Not
Targeting Anyone
An old saying in advertising is if you are trying to
target everyone, you really aren't targeting anyone. You
can segment your audience in a number of ways. If you
are using Facebook, it's easy to segment your traffic
using their audience demographic tools.
If your traffic is more "general", you can also do some
targeting on your web pages.
For example, if you have a weight loss landing page,
instead of linking to a single weight loss offer, have
two links:
When it comes to losing
weight, men and women are totally different:
Men who what to lose weight click here
Women who want to lose weight click here
Another example is if you are promoting an exercise
program. Add two links such as:
Click here if you are
trying to lose weight
Click here if you are trying to gain weight
Not only can you link to different offers targeted to
each sex or different weight related goals, you can also
set up a "redirect page" that tags each group with a
different remarketing cookie, which lets you
laser-target very specific audiences with remarketing.
To clarify, the purpose of having these "redirect pages"
is to enable you to drop a cookie on their PC before
sending them to the affiliate offer. People who click on
the "women" link are sent to a redirect page that places
them in one cookie pool, while the "men" link adds those
people to another cookie pool. Then, after the targeted
cookie is set, the page automatically redirects to an
affiliate offer.
Of course, if you were selling your own product, you
wouldn't need to use a redirect page and can just set
the cookie on the sales page.
Now, you can use each segment to retarget your audience
based on sex (or on other demographics or links
clicked).
In addition, Google Remarketing (and other retargeting
services) has a feature that allows you to create
"Custom Combinations" that lets you mix and match, and
even remove particular segmented audiences.
With a little creative thinking, you can really hone in
on a specific target audience. For example, you may want
to target only people that visited your email "thank
you" page, but REMOVE people that visited your download
page, basically removing people that have already
purchased your product.
Add Retargeting Cookies to Facebook
Tabs/Iframes
Facebook allows you to add "tabs" to fanpages using
apps. These apps use "iframes", which means you can add
basically any web page to a Facebook fanpage. By adding
a retargeting cookie to these pages you can target
people who visited these pages via Facebook.
Optimize The Offers in Your PopUps
Instead of having a single page in your Trustjacker
popup windows, link to a page that exploits "A/B split
testing software".
A/B split testing software will automatically rotate
between 2 (or more) different pages, each containing a
different offer and/or different versions of email
"squeeze" pages.
After some testing, you will be able to determine which
offer is best for your bottom line.
Use Two Offers in Exit Popup Windows
This technique works particularly well with free CPA
offers. CPA means "cost per action" and for us it means
we get paid for an "action" taken by our website
visitors. For example, there's a number of CPA offers
that will pay us to just get a person to give their
email address or to sign up for a free sample.
Example Popup Window
Featuring Two Different Offers
This technique not only puts twice as many offers in
front of your people, giving them (and you) two
different offers, you may be surprised at how many
people will actually sign up for both offers when given
the opportunity, multiplying your moolah.
Notice how this example uses "step 1" and "step 2", as
well as the "+" sign. This enforces people to see the
popup to take two actions to complete the process.
Generally, put the highest paying offer in the main
Trustjacker window, then if the visitor doesn't buy,
give them an offer for a freebie or two.
Use Retargeting For Covert Marketing
Often some sites that can send you serious traffic, such
as niche forums or Yahoo Answers, will also be very
critical of links to pages they may feel are "too
commercial".
By using retargeting on your pages, you can create
"noncommercial" pages that add a cookie to the page's
visitors for retargeting later. Using this strategy, you
can exploit many more high-traffic resources without
looking commercial, while still building a audience you
can follow-up with.
Teespring Multiplicity Example
Teespring.com
is a hot marketing topic right now. Teespring is tee
shirt printing service that allows you to design and
sell tee shirts and hoodies, with no "upfront" money
needed from you.
Virtually all of the advice I've read instructs us to
send traffic directly to the page that sells your
Teespring tee shirt.
Instead of simply sending that traffic directly to
Teespring, create a popover in TrustJacker that adds a
popup window to the Teespring sales page.
For example, let's say you create a tee shirt relating
to the NFL Superbowl. Put the URL for your Superbowl tee
shirt on Teespring into Trustjacker.
Also include a popup for a related offer. For example,
there's some CPA offers for free NFL jerseys. A good
offer on Teespring will have a 5% sales rate, meaning
95% of the traffic you send to Teespring won't buy a tee
shirt.
For the 95% of the people that won't buy the tee shirt
and try to hit their back button or close the browser
window, why not expose those that didn't buy to another
offer to get an NFL jersey for free?
By doing this, you multiply your chances of making
money. If a person buys the Teespring tee shirt, you
make money and they don't see the popup. But if they
leave the Teespring page without buying, you are
offering them a chance to get a jersey for free, and you
still make some money.
If you are paying for traffic to send to Teespring, this
popup offer can really improve your return on
investment. Don't waste 95% of your traffic if you don't
have to.
ALERT: There is a wide variety of affiliate
offers, as well as traffic opportunities. You need
to check the terms for using each individually.
For example, Google Adwords may not allow you to
send traffic to pages that use popups. It's up to
you to research each and stay within the rules for
each program you use.
For example, it is probably against Facebook's
terms to send traffic to a page with exit popups
It is up to you to check that if you use Facebook
to send traffic to Teespring, that it's OK to send
that traffic to a page that uses exit popup
windows. I don't want to interpret any site's TOS
for you.
Put EVERY Possible Affiliate Offer In TrustJacker
Popups
For technical and terms of
service reasons, you may not be able to use exit
popups on every affiliate offer available to
you. However, to multiply your moolah, you
should use a Trustjacker popup for any and all
affiliate offers you possibly can.
You can place either an email squeeze page
and/or another affiliate offer into the popup
windows.
Here's an example that should give you some food
for thought:
You have a landing page that you are sending
traffic to. On this page you have a link to an
affiliate program for a weight loss program.
Instead of sending people directly to the weight
loss product's affiliate page, you send them to
a Trustjacker page that has the affiliate page
PLUS a popup page, with another offer.
In this case, if someone leaves the weight loss
page without buying, you can offer that person
another weight loss offer or include an email
form for them to sign up for your "FREE Weight
Loss Report".
Think Demographics and Similar Interests
In the above example, I suggested you place a different
weight loss offer in your Trustjacker popup when linking
to a first weight loss product.
But using a little creative thinking about your
audience, you may be able to find offers that aren't
directly a "weight loss" product, but will likely appeal
to those interesting in weight loss.
For example, let's say you are promoting a weight loss
product using Facebook. You are targeting "mothers age
25-35" and are sending them to a landing page on your
site that "presells" a weight loss affiliate program.
Note: This example page does NOT have a popup, so it
is likely within Facebook's rules. The popup is on a
page linked to by the example landing page. Make
sense?
The link to the weight loss product is in a Trustjacker
window. If the mother clicks the link to check out the
weight loss offer, but doesn't buy, a popup appears.
But instead of another weight loss offer, your popup
window displays this offer:
This offer is available through Peerfly and is a "body
shaper" product. It's not a weight loss product, but it
is something that many women interested in losing weight
will very likely also be interested in. And if you are
in any of the diet/weight loss niches, this is a product
that will probably appeal to your female audience.
By adding another related offer to all possible
affiliate links, you are multiplying your moolah-making
opportunities.
Demographic Research
Demographics are the general profile of a group of
people. Are people interested in a particular offer male
or female? Old or young? Rich or poor?
By using demographics you can better target more offers
to your groups of people with a better chance of
success. Use this info when selecting products for your
autoresponders, retargeting campaigns, etc.
Check if these magazines have a website and check them
out for ideas by doing a google for the magazine name.
If the magazine has a website, enter the website's into
www.Quantcast.com and check to see
if the demographics are
available for the magazine/site. This will greatly help
you
market to your audience.
Also, check to see if the magazines' sites have a "media
kit". Media kits often contain demographics for the
magazine and/or site.
The Almost Magical Way to Write Sales
Letters and Reports
Let's say you're creating a "green energy" report,
either to sell or to give away as bait for your
autoreponder list..
Go to Amazon.com and find two or more products in the
same niche as your report. Find one with bad reviews and
one with good reviews.
Just by reading the comments concerning both books I
know what to put in my product and what to leave out.
To write a report, a sales letter, or even copy for an
email squeeze page, you just need to address the major
issues and benefits brought up by both sides.
Amazon comments are great for FREE "customer
satisfaction" research to help create info products as
well as sales letters (and for topics for your videos).
This technique lets you know what's important to people
that have actually bought products similar to your own
and let you include the positives and address any
negatives in your sales copy, as well as the report
itself.
Create Reports,
Follow-Ups and Ebooks The Fast and Easy Way
One potent video marketing strategy is to send the
viewers of videos to a squeeze page to collect email
addresses, instead of to a sales page or affiliate
program.
And a great way to encourage folks to give up their
email address is in exchange for a free report.
Basically, go to EzineArticles.com and make a
compilation of quality articles about a particular
subject.
It's an excellent idea, but let's make it easier and
better using a special Google custom search parameter.
Let's say you want to create a report about "paleo
diet". Go to Google and enter this search: "paleo diet" Word Count 1000..1400
site:ezinearticles.com
Obviously the word "paleo diet" is our keyword phrase,
and it tells Google to find pages about the paleo
diet.
Now let's look at the rest of the search:
Word Count 1000..1400 - Every article page on
EzineArticles lists how many words the article on that
page contains. And example footprint is: Word Count:
450
Google has a custom search feature called "range" that
will allow you to limit search results based on
numbers within a range. You do this by added the
footprint "word count" then the range of numbers with
two dots in between.
Word Count 350..500 will return articles that have
between 350 and 500 words.
Word Count 650..800 will return articles that have
between 650 and 800 words.
In my suggested search above, I used Word Count
1000..1400. This will return articles that contain
between 1000 and 1400 words.
You can adjust the range to fit your own needs, but
I've found that 1000 words locates higher quality
articles, while 1400 keeps them from being too long.
The next special search function is:
site:ezinearticles.com
This limits the search results to only pages on the
Ezinearticles.com site. It should be obvious why we
want to do this...In case you weren't away,
EzineArticles.com is a directory of articles were
writers submit their content for publishers to use. In
return publishers include the authors' signatures
which include a couple of links.
These links are a small price to pay, especially if
you compile multiple articles into a single document
for the purpose of building an email list, where you
can follow up with subscribers many times over.
Go ahead and try this special search out...Change
"paleo diet" to your own niche keywords and experiment
with the 1000 - 1400 word count range.
"paleo diet" Word Count
1000..1400 site:ezinearticles.com
Using the "range" advanced search function really
helps you hone in on great content while removing much
of the "spammy" articles you would normally have to
sift through.
Find 5-12 good articles, add a header image, and
compile them into a PDF ebook you can give away. If
you find enough good content, you can not only create
an ebook, but also load your follow-up emails with
content.
Please, be respectful of the authors and include
their resource box. Use the fact that you are
using content from multiple authors to your advantage.
"Sell" your page's visitors on the fact that your free
report is a collection from guest authors who are the
"best experts" on the subject on the web.
And don't forget to add your own offers in the PDF,
especially at the beginning and end of your free
report.
Use PLR For Autoresponder Content
You can use Ezinearticles (and other article sites)
for the content for your sites. However, I like using
Private Label Rights (PLR) content for my
autoresponder content.
PLR is content you can buy for a low price and use as
your own content. In most cases, you can even put your
name on it as the author, but be sure to check the
license as each PLR product will have it's own terms.
You don't have to be concerned about "duplicate
content" when using PLR in your email autoresponder
sequences.
The quality of the PLR can vary greatly. One little
"trick" I like to do is to add one or two paragraphs
of really good content. This doesn't take very much
effort, but just a paragraph or two of excellent
content can really spice up PLR content.
To find PLR content for just about any niche, just
google:
"your keywords" + PLR
Use mTurk To Create Content For Email
Capture "Bait"
mTurk (aka
"Mechanical Turk") is a site owned by Amazon.com that
matches "micro workers" with people that need work
done. "Micro work" is basically another way to say
"small jobs".
Let's say you wanted to create a report that you could
use as "bait" to get people to sign up for your diet
autoresponder series. You could create a job at mTurk
asking for people to give you a paragraph or two on
how they lost weight.
You would offer to pay each of them .10 to 1.00 for
their weight loss stories, depending on how many words
minimum you want from each person. Let's say you paid
25 people 50 cents each to write a short tip on how
they lost weight. This would cost you $12.50 for a
custom report you can give away to those that
subscribe to your weight loss email list.
"Sell" your report something like this:
Free Report: Discover The
Best Weight Loss Secrets
From 25 Everyday People Just Like Yourself!
Simply enter your email address below:
You can use the same strategy to get reports for "How
50 People Taught Their Dog To Stop Barking", or "How
30 People Stopped Smoking" or "27 Favorite Recipes for
Diabetics From People Just Like You".
ReTargeting/ReMarketing Services and
Resources:
Remember! It doesn't cost anything
to start building "cookie pools"! It will only cost
you when you advertise. You should be collecting these
assets as soon as you can to give you the most
potential to multiply your moolah in the future.
Google AdWords -
The biggest player in remarketing. Probably a little
more expensive than most other services, but is easy to
use, can send tons of traffic quickly and has a very low
minimum requirement to start advertising. $5 will get
you started.
Youtube
Remarketing - Here's a good article giving you the
basics for using Youtube for remarketing. In almost all
cases, advertising on Youtube will be less expensive
than Google. Use your Google Adwords account to setup
Yoiutube ads.
Google
AdWords Free $75 Coupon - If you are new to
Adwords, you can get $75 worth of free advertising when
you spend $25. Works with Youtube too.
As posted just above, Facebook just launched their own
retargeting service. I'm really not sure how this will
affect the following third-party Facebook retargeting
services, but you'd have to think Facebook removing the
"middle men" would mean less expensive ads.
Here are two more articles from Jon Loomer with details
about using two third-party services for using Facebook
for retargeting:
Google Free Setup Support Number - If you need
help setting up your Adwords account, Google actually
offers customer support that will walk you through the
process. This is a great way to get help with your first
remarketing campaign.
Call 1-800-862-4644 for free set-up support
(Mon–Fri, 9 am–9 pm ET).
Perry
Marshall's FREE Adwords Guide - Google's
Remarketing, as well as Youtube Remarketing are both
services that are part of Adwords. This guide will give
you a good overview of how to get the most out of
Adwords.
Google
Remarketing Youtube "How To Videos" - I'm a big
fan of using Youtube to find free training on just about
every subject. Here's a Youtube search for "Google
Remarketing". You can probably find helpful videos
for just about any other retargeting service too.
CPA Offers
Again, "CPA" means "Cost Per Action" and there's a big
assortment of sites that will pay you for every action
your visitors make.
OfferVault - A
search engine site that searches all the major CPA
networks to help you find offers you can promote.
As I said above, there's a number CPA networks to choose
from. These two are two of the most popular and a good
place to get started:
Maxbounty Peerfly - Maybe the
easiest major CPA network to get accepted to.
Warrior Forum Ad Networks and CPA Discussion - The
Warrior Forum has an entire forum dedicated to CPA and
ad networks. If you're looking for more info in general,
or want specific info about a particular CPA network,
this is a good place to start.
Ad "Spy" Services
The following services track ad campaigns across various
ad networks and give you access to that data. The
purpose of this information is to find the ad campaigns
other marketers use that are successful so that you can
copy their success. A little expensive, but valuable
information.
Placing cookies on users' computers brings up some legal
concerns. Also, each service that places a
retargeting/remarketing cookie will have their own TOS.
Be sure to include these privacy requirements for each
and every service you use on a privacy page, and link to
this privacy page from all your relevant pages.
Tip: Google HATES Clickbank. Be very careful about using
any Google service to direct traffic to Clickbank
offers. Use email followup if you want to promote
Clickbank offers.
Follow Up
There are a number of email autoresponder services you
can choose from. I use and recommend GetResponse for
it's combination of features, ease of use and price.
Getresponse
- Use this affiliate link and you'll get a $30 credit
towards your Getresponse services.
Popups
Again, there's a variety of popup creators, some free.
But what separates Trustjacker from the crowd is that
you can use it to add popup windows to pages YOU DON'T
OWN. This is essential if you want to multiply your
moolah on affiliate pages you don't control. Plus, it's
fast and easy to use.
LinkJacker
- More powerful than Trustjacker with more
features, which makes the learning curve a little
higher, but has a monthly fee.
Trustjacker
- Fast and easy exit pop creator. (affiliate link)
