Social media marketing is something virtually
anyone can do, if they are willing to put in the effort.
What makes social media marketing so attractive is how
simple it is to build an audience. But "simple" doesn't
mean easy. You need to put in a consistent effort over
time to get results.
What's Missing From This Report: I've left
out Facebook. While Facebook is the most popular social
site today, it's also the hardest and most expensive to
gain an audience.
Whether the site calls them "followers", "friends" or
"connections", the ability to reach thousands and
thousands of people for free or low cost is as close to a
"sure thing" as possible.
There are four basic fundamentals to exploiting social
1. Posting GOOD content, that's of interest
and relevant to your niche. The better and more relevant
your content is, the more friends and followers you will
2. Getting friends and followers.
3. Optimizing your efforts. This includes things like
posting good content at the times your friends and
followers are most likely to read it, best use of hash
tags, using tools to automate repetitive tasks, etc.
4. Being social and engaging with your audience and
niche leaders. BuzzBundle
is the best for this.
I've included links to some "automation bots" that can
help you automate many repetitive tasks, such as following
and friending people. I'm not an affiliate for any of
these bots and they may cost you money. I suggest if you
don't have money to invest, add friends and followers by
hand until you begin to make money that you can then
invest in some automation tools.
The Best Social Media Marketing Resources:
Automate Social Media Marketing with MassPlaner. Yes, this
is an affiliate link. However, there's plenty of other
social marketing programs that pay a lot more. But the
truth is, MassPlanner is the best deal for social
Search over 500 popular social networks, over 150 domain
names, and the entire USPTO Trademark Database to
instantly secure your brand on the internet. KnowEm allows
you to check for the use of your brand, product, personal
name or username instantly on over 500 popular and
emerging social media websites. Grab your name and secure
your brand before someone else does. http://knowem.com/
TopLinked is a
site where people that want to connect with others sign
up. LinkedIn members are more "spam aware" than other
social sites and may not like random requests to connect.
TopLinked gives you lists of people that want to connect
with you and agree that they will not report you for a
request to connect.
TopLinked has a paid option, but I just used the free
lists they offer.
One of your first goals should be to get to 500+
connections. LinkedIn shows how many connections you have
until you get to over 500, and after you reach 500
connections linked in will simply display 500+ as the
number of your connections.
So once you reach this mark it will make you look like
Note that LinkedIn limits you to sending 3000 invites,
although you can have as many connections as you want,
assuming they contact your first. So know that you'll use
about 1000 of your 3000 invites using TopLinked to get you
to 500+ connections. You should get about a 50% response
rate. Upload them early during business hours on business
days, USA time, for best results.
After you get 500 - 1000 connections from TopLinked, you
will want to save your invites for specific targeted
people that you feel will help your business the most.
Take note that you don't want to join many groups
consisting of your peers. For example, if you offer web
design services, don't spend your time in web design
groups. Instead, you will want to go where your CUSTOMERS
are, and that will be in business related groups, not web
In addition to people you will meet in your niche groups,
pay special attention to:
Commercial Insurance Brokers
Chamber Of Commerce / Chamber Of Commerce
Promotional Product Sellers
Office Supplies Providers
Newspaper, Yellow Pages, Etc. Advertising Reps
People in the lines of work above deal with other business
owners on a regular basis and can help you connect with
people and businesses that need your services.
I don't have any automated tools for helping build
connections through LinkedIn because:
2. LinkedIn members are more likely to report requests
to connect they feel are spammy.
3. After using Toplinked.com, you will really want to
focus on the people that can help you most. And this
takes a real human brain. One well-chosen connection can
be more valuable than 1000 automated connections.
Tweriod - This site gives a free report about when your
followers are the most active. They offer a premium report
for $2.50. It makes sense to tweet when your followers are
most likely on Twitter, working smarter and not harder. http://www.tweriod.com/
Posting good content is an essential social marketing
TopContent, KeywordKiwi, and ContentIdeator. These tools
will help you find popular content from your competitors,
effective keywords to use in your content, and great
content ideas all in one spot. http://www.contentforest.com/
Buzzsumo uses social media shares to determine if a piece
of content is popular and well-liked, so this information
will help you see which content ideas will do well. http://buzzsumo.com/
Swayy - "They have free and paid accounts, and you log in
with your Twitter ID, Facebook account or both. It
analyzes your audience and then shows the most popular
trending topics your audience is talking about." http://www.swayy.co/
ScoopIt - "Discover, curate and publish great content to
get visibility online." Has free version as well as free
trials for the paid versions. http://www.scoop.it/pricing
Content Sharing and Rating Sites
With content "rating" sites like these below, you can
discover, use and share content that you know is
well-liked. If it's liked by many on these sites, chances
are your friends, followers and connections will like the
content too, as long as it's also relevant.