This page is about one thing: How to Pick a Niche. If after checking out everything on this page and you still don’t have any idea what you can do, then to be honest, creating content isn’t for you.
After reading this entire report, not only should you be able to pick a niche or two, you’ll be a niche-picking expert. Just bookmark/favorite this page and come back whenever you, a friend, or a client needs help picking a niche. You don’t need to memorize everything on this page to be a niche superstar, you just need to be able to quickly and easily come back here whenever you need to do some research.
A niche doesn’t always have to be for an entire site. This page will help you come up with fantastic, useful and interesting ideas for reports, articles and blog posts too.
What is a niche?
There’s a variety of different definitions about what’s a niche and what isn’t. Recently I came across a discussion that said weight loss isn’t a niche, but rather an industry. However, I believe a valid argument could be made that weight loss is a sub-niche of the much larger health industry.
A rose is a rose, and it really doesn’t matter what we call something. For Internet marketing purposes, I’ll say a niche is a product or service or a group of closely related products and services, along with the keywords associated with them. Yes, I do consider keywords to be “niches” to a large degree when talking about online niches.
If you’re just starting out and trying to decide on a niche, here’s some quick advice. Your first attempt at creating a website should be about something you like instead of your best idea. Chances are, you’ll make mistakes and mess up a few things. Consider your first try as educational and practice. You will surely come up with more ideas as time passes, and as you gain more experience, those ideas may well be better than your first.
You’ll use the ideas, concepts and techniques below to come up with idea after idea for creating your own products and ebooks, free reports to use as bait to build your email lists, niche websites and blogs, Youtube videos and channels, plus more.
Considerations for Picking a Niche
I’ll go into some of these concepts more below…but when deciding on a niche, use a combination of some or all of these factors:
Your own experience and knowledge – What do you know about a niche or topic? You don’t have to know anything to start, but you’ll probably need to do more research.
Does it solve a problem – Some marketers suggest picking a topic about a problem people are desperate to solve, like snoring, acne or warts. Solving problems is very good advice, but these are not the only profitable niches. People also spend a lot of money, probably even more money on things they want instead of what they need.
Interests and passions – It helps if you really like the topic. But what’s really important is if OTHERS are interested in the topic and have a passion for it. An example is collectibles. If someone has a collection they are pretty much addicted to buying more things to add to their collection.
Popularity of the niche – Are they enough people interested in the niche or topic to make it profitable? You can’t scale a niche down too much or there won’t be enough people interested for you to make money.
Competition – Some niches are highly competitive and will take a lot of experience and hard work to see positive results. But don’t necessarily let competition scare you away. Competition is a good indicator that the niche is profitable. For example, take the topic of weight loss. As a newbie, promoting a weight loss product will probably be hard due to the competition. However, if you narrow the niche to something like “weight loss for woman over 50”, you’ll have a much better chance to get results. But you can’t narrow the niche down too much or there won’t be enough people interested. For example, “weight loss for women over 50 with one leg that ride bikes” is probably a little too narrow of a niche.
Revenue Streams – Can you make money from the niche? Specifically, what affiliate products are there? Is Google Adwords a possibility? Do actual research into possible revenue streams before taking serious action creating a site about a certain niche.
Available Media (images, videos, content ideas, etc.) – Many experts don’t mention this part. When you build a niche site or create Youtube videos, you’ll need content and media. What images, Youtube videos are available to embed on your own pages and ideas for writing content are available? You need to be away of the legalities of using images. For example, you can’t use images from Amazon in your Youtube videos, as it will either get your Youtube account red-flagged for copyright violations, or out and out banned. Not all images on Amazon are owned by Amazon, many are owned by the product seller. However, you can use Amazon images on your web pages according to Amazon’s TOS.
Tip: Use general clipart images of products instead of specific product photographs to avoid copyright issues. For example, you don’t need to use a photo of an iPhone, just use a clipart image of a cellphone, unless you’ve taken the photograph yourself.
How To Write an Honest Review About Something You’ve Never Bought?
First, let’s talk about writing reviews of products you don’t own and haven’t purchased. How do you maintain your integrity and trust with your readers? You use what I call “The Honest Review”. Simply tell your audience the truth that you haven’t actually purchased the product yourself, but if you were going to buy one, it would be this one (or one of these). Think of yourself as a shopper and which product would you pull the trigger and buy?
Then tell your audience why you chose the one(s) you did. Warranty? Brand name? Looks? Size…is it big or small? Capacity? Light weight? Heavy duty? Price? Features? Reviews?
Tell them what they can do with the features. This is selling the sizzle not the steak, like the sales copywriting pros always preach. What does a 2A cellphone charger DO for someone? Tell them it chargers their battery twice as fast as a 1A charger does. Who’s got time to waste charging their phone?
Be honest, open and upfront. Tell people you didn’t actually will add credibility and trust and you will probably make more sales. People can tell phony “reviews” anyway, there’s no need to BS them. Your research and honest comments add value for potential customers by giving the some things to think about and, at the very least, a starting point in their own research.
Brainstorming: Ideas, Tips and Strategies for Finding Niches
As posted above, problems and issues that people have are good explore when searching for a niche. Here’s some suggestions to get you going:
List Of Legal Problems
List Of Financial Problems
List Of Relationship Problems
List Of Health Problems
List Of Problems
List Of Life Problems
List Of Aging Problems
List Of Pet Issues
List Of Travel Problems
Just Google any of the suggestions above to gather info about potential niches, and make up your own similar search queries.
Special occasions and events can be very good niches, especially for those occasions where gift giving is associated with the event. Think of ways you can narrow down some of the occasions.
I like birthdays because everyone has one and every day of the year someone has one. I’m sure there’s plenty of sites about “Birthday present ideas”. How about birthday niche sites along the lines of:
Birthday present ideas for men over 50
Birthday present ideas for toddlers
Birthday present ideas for mom
Birthday present ideas for teenagers
Birthday present ideas for music lovers
Birthday present ideas based on zodiac sign with a page dedicated to “Birthday present ideas for leos”, etc.
Each of these can be a niche of their own…or create a site dedicated to great birthday presents and use the suggestions above as sub-niches for different pages on your site. I’m sure you can come up with a few more on your own. You can also use them for another occasion like Christmas.
Here’s a couple of resources for lots more special occasions:
You know how every day it’s some kind of special day like “National Hotdog Day” or something? You can build niche sites around these. Granted, they only occur for a day/week/month each year, but often the press will get a hold of them and give them all sorts of free publicity, which sends demand through the roof.
Wild and Wacky Holiday Marketing Guide – This book has a number of “wacky holidays” you can build niches around. I bought an older version for $2.99 from Kindle.
Also see these sites that list “Today is”:
Hobbies, Collectibles and Activity Niche Ideas
Below is a big list hobbies and collectibles. I’m sure I missed quit a few and while scanning the list you’ll probably come up with some more of your own.
Many of them can be narrowed down even further. For example, “aerobics” could be broken down into sub-niches like aerobic clothing, aerobic equipment, music for aerobics, etc. Auto repair can be broken down in for each make and model, sports cars, trucks, etc.
A Paper Fantasy Game
All Materials, Unless
Amateur And Ham Radio
American Revolution Memorabilia
Antiquities – Artifacts
Aquarium (Freshwater & Saltwater)
Armor And Weapons
Art And Drawing
Arts & Crafts
Arts And Crafts
Astronomy And Telescopes
Australian Rules Football
Ball And Jacks
Barbecue And Grilling
Beadwork And Beading
Beer Can Collecting
Billiards / Pool
Boating Bottle Top Collecting
Body Art And Tattoos
Bottle Cap Collecting
Building A House For Habitat For Humanity
Butterfly Collecting And Watching
Cake Make And Decorating
Casting Animal Paw Prints
Civil War Memorabilia
Classic Video Games
Collecting Music Albums
Collecting Rpm Records
Collecting Sports Cards
Comic Book Collecting
Crystals And Rocks
Dioramas And Miniatures
Fine Art Collecting
Food & Drink
Food Related Hobbies
For Customer Support
Foreign Language Learning
Game Of Thrones
Go Kart Racing
Greeting Card Collecting
Gun And Pistols
Home Brewing Wine Beer
Home Canning Jarring
Home Brewing Mead
Hot Air Ballooning
Hot Wheel And Matchbox Cars
How To Make A ______
Kabaddi Motor Sports
Kayak And Canoe
Keep A Journal
Key Chain Collecting
Kite And Rocket Aerial Photography
Learn An Instrument
Learning A Foreign Language
Learning An Instrument
Learning To Pilot A Plane
Leather Crafting (Make A Knife Sheath Here)
Listening To Music
Lord Of The Rings
Magic And Sleight Of Hand
Make A Box Kite
Make A Cardboard Sword
Make A Catapult
Make A Marionette
Make A Paper Castle
Make A Ship In A Bottle
Make A Terrarium
Make A Trebuchet
Make A Video Game
Make A Volcano
Make Military Dioramas
Make Model Cars
Make Musical Instruments
Make Video Games
Make Walking Sticks
Miniature Figurine Collecting
MMA Mixed Martial Arts
Model Diecast Cars
Model Train Collecting
Neuro Linguistic Programming
Off Road Driving
Painting And Drawing
Playing Musical Instruments
Post Card Collecting
Radio-controlled Car Racing
Rag Doll Make
Rain Forest Diorama
Reading To The Elderly
Rescuing Abused Or Abandoned Animals
Rocks And Minerals
Rugby League Football
Russian Doll Collecting
Scale Model Building
Scale Model Collecting
Sculling – Rowing
Sea Glass Collecting
Singing In Choir
Slot Car Racing
Snow Globe Collecting
Sports & Outdoors
Sports Card Collecting
Sports For Dogs
Sports Trading Cards
Starting a Band
Stop Motion Animation
Tarot Card Reading
Video Game Collecting
Wargame Terrain Making
Watching Sporting Events
Web Site Design
Whiskey – Scotch Tasting
Wire Jewelry Making
With Your Website
Work In A Food Pantry
World Record Breaking
Collectibles are great niches because people that collect things spend money, it’s almost a compulsion to spend. Quite a few collectibles were mentioned in the list above, but here’s a couple of more resources you can check out:
Tip: A good info product or giveaway is a guide telling people how they can make money from their hobby. Most of the marketing info will be the same from niche to niche, just do a little customization for each.
Keyword Research Tools to Help Niche Selection and Promotion
Exploit LSI Keywords
LSI keywords are words and phrases Google thinks are related to your “main” keyword phrase. For example, if Google found a web page about “dog training” it may assume that page should also have words and phrases like “leash”, “obedience”, “collar”, “how to potty train a puppy”, etc.
Below are some links to a free tools that generate LSI and related keywords and ideas.
Tip: Take a hobby or collectible from the resources above and enter them into one of the tools below to see what you can find.
- http://www.nichelaboratory.com – Start here. Niche Laboratory doesn’t give you the most LSI related keywords, but it does give you lots and lots of other niche related data including its “Website Competition Matrix”, suggested Amazon products for that niche and more.
- http://lsigraph.com – Just enter a keyword or phrase like “iphone” or “cell phone accessories” and the tool will spit out related suggestions that are often great for niche ideas.
- http://keywordshitter.com – Keyword $h1tter – Sorry about that, but yep, that’s it’s name. Enter a keyword or two and it “shoots” out lots of related keywords for tons of niche ideas.
- http://Ubersuggest.org – Another great tool that will pump out massive amounts of keywords and phrases.
- http://tools.seochat.com/tools/suggest-tool – Scrapes suggested keywords from Google, Bing, YouTube and Amazon.
- SE Journal Find Niche Questions Tool – Tip: Just enter a general one or two word phrase, then click the “Only Questions” filter to come up with content for the questions people are asking. Note that they limit you to just a few searches per day. However, if you sign up for a free membership that will increase your quota to 30 searches per day.
Tip: Use a special filter function in Twitter’s search box to find tweets that ask a question, but don’t have any links:
keywords ? -filter:links
Substitute your own niche keywords for “keywords”. The “?” will mean Twitter will only return tweets with a question mark. The “filter:links” will make Twitter only return tweets that don’t have any links. This is an excellent method to research the questions people have about a subject.
List of Buyer Keywords
Again, in many ways I consider keywords and phrases to be part of an online niche. When deciding on a niche or optimizing your sites and pages for the search engines, strongly consider uses these words and phrases that the person using them is looking to buy something and isn’t simply searching for information.
Alleviate (problem keyword)
Avoid (problem keyword)
Best Of (Product/Keyword)
Best Price For (Product/Keyword)
Best Price (Product/Keyword)
Best Reviews Of (Product/Keyword)
Best Savings For (Product/Keyword)
Brand Name (Product/Keyword)
Brand New (Product/Keyword)
Buy (Product/Keyword) Online
Buy One Get One Free
Buy One Get One Half-off
Buy (Product/Keyword) With Check
Buy (Product/Keyword) With Credit Card
Buy (Product/Keyword) With PayPal
Cash Back For (Product/Keyword)
Cheap (Product/Keyword) Online
Cheapest Price For (Product/Keyword)
Compare Prices For (Product/Keyword)
Coupon Code For (Product/Keyword)
Coupon For (Product/Keyword)
Cure (problem keyword)
Deal With (problem keyword)
Deals For (Product/Keyword)
Directions for (Product/Keyword)
Eliminate (problem keyword)
End (problem keyword)
Find A (Product/Keyword)
For Sale (Product/Keyword)
Get A (Product/Keyword)
Get Cheap (Product/Keyword)
Get Rid Of (problem keyword)
Get The Best Price For (Product/Keyword)
Get (Product/Keyword) (Online)
Good Price For (Product/Keyword)
Heal (problem keyword)
High Price (Product/Keyword)
High Priced (Product/Keyword)
How Do I
How Do I Get (Product/Keyword)
How Do You
How To Build
How To Create
How To Cure
How To Get Rid Of (problem keyword)
How To Make
How To Stop (problem keyword)
Instructions for (Product/Keyword)
(Product/Keyword) Best Price
(Product/Keyword) Compare Prices
(Product/Keyword) For Sale
(Product/Keyword) For Sale Online
(Product/Keyword) On Amazon
(Product/Keyword) On Line
(Product/Keyword) Under $50
Low Cost (Product/Keyword)
Low Cost (Product/Keyword)
Low Price (Product/Keyword)
Low Priced (Product/Keyword)
Lowest Price For (Product/Keyword)
Price Compare (Product/Keyword)
Price Comparisons (Product/Keyword)
Second Hand (Product/Keyword)
Specific Brand Names and Model Numbers
The Cheapest (Product/Keyword) Online
The Ultimate Buyer (Product/Keyword) List
Top 10 (Product/Keyword) (Year)
Top Of The Line (Product/Keyword)
What Is The Best Price For (Product/Keyword)
Where Can I
Where Can I Buy (Product/Keyword)
Where Can I Buy (Product/Keyword)
Where Can You Buy (Product/Keyword)
Where To Buy
Where To Buy (Product/Keyword)
Where To Buy (Product/Keyword) (Online)
Where To Find (Product/Keyword) (Online)
Where To Shop For (Product/Keyword) (Online)
Who Sells (Product/Keyword)
Who Sells (Product/Keyword) Cheap
Who Sells (Product/Keyword) The Cheapest
Who Sells The Cheapest (Product/Keyword) On Line
(Product/Keyword) Coupon Code
(Product/Keyword) For Cheap
(Product/Keyword) In Stock
(Product/Keyword) On Sale
(Product/Keyword) Promo Code
Lot of (Product/Keyword)
Gross of (Product/Keyword)
Pallet(s) of (Product/Keyword)
Free with purchase
Rent to Own
Exploiting Amazon for Niche Research
A tremendous resource for niche research is Amazon.com.
A good place to start is by simply starting with the magazines listed on Amazon and just clicking and browsing, looking for ideas.
In addition to Amazon, here’s three more sites to find magazines:
Browse Amazon “Nodes”
http://www.browsenodes.com/ – This is an excellent tool for browsing Amazon. Instead of using categories, it uses Amazon’s “nodes”. Don’t worry about what a “child” or “node” is, it’s not important for our niche research purposes…just click on stuff to keep drilling down.
Amazon’s Lists of Best Selling Products
http://www.amazon.com/Best-Sellers/zgbs – The directory page for Amazon’s best selling products in a variety of categories.
Special Google search technique to find best selling Amazon products.
This using a special Google search feature called “Range”. What it does is find pages that contain a certain range of numbers. In this case, we want Google to find products on Amazon.com that have a lot of answered questions and/or customer reviews. The thinking is, products that have a lot of questions and a high number of reviews are very likely to have sold very well.
Keywords + “10…10000 answered questions” site:amazon.com
Keywords + “10…10000 customer reviews” site:amazon.com
In each of the above, notice the 10…10000. That’s the “range”. We want Google to find pages on Amazon that have at least 10 reviews or 10 answered questions. You can change 10 to anything you want, like 99, to find products with a minimum of 99 reviews or answered questions. You’ll probably need to adjust the first (minimum) number for individual product servers. This is an effective way to find popular products on Amazon, which are probably much easier for you to sell.
Amazon Quick Tips
These are general tips and not laws chiseled in stone…but when researching a potential niche, consider the following factors:
- If you plan on selling products can the product be bought at a local store like Walmart or Home Depot? In general, it’s better to sell things that aren’t easily available in popular retail stores.
- Is it small enough to ship inexpensively? Shipping expenses factor into the over-all cost of a product. Harmonicas are easier and cost less to ship than pianos.
- Does it have any appeal to commercial or industrial buyers who may buy multiple items? For example, one possible niche is something like the sub-niche “bathroom towels” in the bed and bath niche. Another possibility is also “bathroom towels”, but this time target the hotel/motel supplies industry selling towels.A typical home-maker will buy one set of towels, while a hotel purchasing agent could buy hundreds of sets of towels.How about glassware? A person may buy a set of 6 cocktail glasses for their home bar. An owner of a bar may buy 100. Amazon has an entire section dedicated to industrial and scientific supplies.Because of the huge potential, check it out first whenever you’re looking for niches and niche product ideas. Why sell one set of towels when you may be able to sell 100 sets?
Travel Destinations and Local Areas Are Niches
If a destination is popular enough, it can have multiple sub-niches. For example, Las Vegas has weddings, conventions, dining, casinos, shopping and more. Also, pretty much any city, state, country or town over 5000 people is a “niche”. Countries, states and large cities will have multiple sub-niches.
Local guides can also be great resources for coming up with niches. Skiing is a niche with plenty of sub-niches like skis, ski resorts for specific locations, even things like ski googles and ski gloves can be considered niches.
Check for Possible Niche Ideas, Products and Revenue Streams Using Affiliate Networks
Affiliate networks offer insight into potential niches. Sometimes it may be better to find a product or service, then determine the niche market.
In addition to Amazon, eBay and Adsense, check the following for niche ideas and to make sure you have multiple product possibilities and revenue streams.
- http://Alibaba.com – Is the leader for importing products of all kinds. Not only can it give you some ideas for product niches, you can import and sell products.
- http://AliExpress.com – Owned by Alibaba, Aliexpress is a source for affiliate products. Unlike most things on Alibaba, you can buy single items on Aliexpress. A couple of issues with Alliexpress…one is that since most of their products are shipped from overseas, it can take a while for orders to arrive in the US. Also, commissions are often low, but comparable to Amazon’s.
There’s a number of additional affiliate networks I didn’t list above. Plus not every affiliate program is posted in an affiliate directory…do a Google search for “niche keyword + affiliate” to search for independent affiliate programs.
Misc. Tips for Finding Niches
Categories of products, as well as individual products can be niches, do a search for:
List of best selling ______
Here’s an example of breaking down a niche.
Electronics > Mobile Devices > Cell Phones > Iphones > Iphone apps > Iphone image apps
Electronics > Mobile Devices > Cell Phones > Iphones > Iphone Accessories > Iphone Batteries
Instead of attempting to create a site about the niche “Iphones”, you may want to create a site about Iphone accessories. There’s batteries, cases, ear phones, chargers, etc., all relevant to the Iphone accessories niche.
Select 8-12 products or so and dedicate a page to each.
To find products to create a page about, do a Google search similar to:
list of best selling iphone accessories
list of best selling iphone batteries
list of best selling iphone chargers
By finding the best selling products for a given niche, you’re giving yourself the best chance of selling products people actually want and are willing to spend their money to get.
Special Forum Search Technique
Find “tag clouds” of popular forums for your particular topic/niche. This is a good technique to do niche market research for affiliate products, or creating your own info products and reports.
A “tag cloud” is a group of the most popular words or tags used in vBulletin forums. Sometimes the clouds are based on searches or in common words used in the forum posts. It varies from forum to forum how they work. Notice that the bigger the word, the more popular the word or phrase is. This can give you a good indication of what topics and interests are most popular on the forum.
Here’s three variations of a tag cloud search. Just go to Google and enter one of the following, substituting “main keyword” for your niche’s most general keyword(s). Check out the tag cloud and pay special attention to the larger words in the cloud. Again, the larger the word/phrase, the more popular it is on that forum.
Tag Cloud + vbulletin + main keyword
Search Tag Cloud + vbulletin + main keyword
Search Tag Cloud + main keyword
Use Reddit For Niche Research
There’s a couple of ways to use Reddit for niche research. One way is to search or browse Reddit and check for sub-Reddits and the topics in each sub-Reddit.
To really drill down, read some Reddit threads about a niche idea. Look for keyword phrases people are using.
Here’s a site dedicated to all sorts of Reddit stuff, including a word cloud when you do a search.
I used MetaReddit to search for “iphone”. I clicked on the cloud and then clicked on IOS6. When I went to the sub-reddit for IOS 6, I found this thread:
Wireless Charging Question
Even though it only has two posts, I found these potential niches:
wireless charging case
USB Wall adapter
1.0A (iPhone charger)
2.1A (iPad charger)
If people are discussing this on Reddit, there’s a good chance other people are interested in these things too.
How to Use Wikipedia for Niche Research
Brian Dean of Backlinko has an excellent tutorial on keyword research that includes a guide on how to use Wikipedia to uncover niches. Scroll down until you see the section called “Wikipedia Table of Contents” for a “how to”.
Last But Not Least:
Browse the eBay list of categories…drilling down to narrow the niches.
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