This page is about one thing: How to Pick a Niche. If after checking out everything on this page and you still don’t have any idea what you can do, then to be honest, creating content isn’t for you.

After reading this entire report, not only should you be able to pick a niche or two, you’ll be a niche-picking expert. Just bookmark/favorite this page and come back whenever you, a friend, or a client needs help picking a niche. You don’t need to memorize everything on this page to be a niche superstar, you just need to be able to quickly and easily come back here whenever you need to do some research.

A niche doesn’t always have to be for an entire site. This page will help you come up with fantastic, useful and interesting ideas for reports, articles and blog posts too.

What is a niche?

niche adviceThere’s a variety of different definitions about what’s a niche and what isn’t. Recently I came across a discussion that said weight loss isn’t a niche, but rather an industry. However, I believe a valid argument could be made that weight loss is a sub-niche of the much larger health industry.

A rose is a rose, and it really doesn’t matter what we call something. For Internet marketing purposes, I’ll say a niche is a product or service or a group of closely related products and services, along with the keywords associated with them. Yes, I do consider keywords to be “niches” to a large degree when talking about online niches.

If you’re just starting out and trying to decide on a niche, here’s some quick advice. Your first attempt at creating a website should be about something you like instead of your best idea. Chances are, you’ll make mistakes and mess up a few things. Consider your first try as educational and practice. You will surely come up with more ideas as time passes, and as you gain more experience, those ideas may well be better than your first.

You’ll use the ideas, concepts and techniques below to come up with idea after idea for creating your own products and ebooks, free reports to use as bait to build your email lists, niche websites and blogs, Youtube videos and channels, plus more.

 

how to pick a nicheConsiderations for Picking a Niche

I’ll go into some of these concepts more below…but when deciding on a niche, use a combination of some or all of these factors:

Your own experience and knowledge – What do you know about a niche or topic? You don’t have to know anything to start, but you’ll probably need to do more research.

Does it solve a problem – Some marketers suggest picking a topic about a problem people are desperate to solve, like snoring, acne or warts. Solving problems is very good advice, but these are not the only profitable niches. People also spend a lot of money, probably even more money on things they want instead of what they need.

Interests and passions – It helps if you really like the topic. But what’s really important is if OTHERS are interested in the topic and have a passion for it. An example is collectibles. If someone has a collection they are pretty much addicted to buying more things to add to their collection.

Popularity of the niche – Are they enough people interested in the niche or topic to make it profitable? You can’t scale a niche down too much or there won’t be enough people interested for you to make money.

Competition – Some niches are highly competitive and will take a lot of experience and hard work to see positive results. But don’t necessarily let competition scare you away. Competition is a good indicator that the niche is profitable. For example, take the topic of weight loss. As a newbie, promoting a weight loss product will probably be hard due to the competition. However, if you narrow the niche to something like “weight loss for woman over 50”, you’ll have a much better chance to get results. But you can’t narrow the niche down too much or there won’t be enough people interested. For example, “weight loss for women over 50 with one leg that ride bikes” is probably a little too narrow of a niche.

Revenue Streams – Can you make money from the niche? Specifically, what affiliate products are there? Is Google Adwords a possibility? Do actual research into possible revenue streams before taking serious action creating a site about a certain niche.

Available Media (images, videos, content ideas, etc.) – Many experts don’t mention this part. When you build a niche site or create Youtube videos, you’ll need content and media. What images, Youtube videos are available to embed on your own pages and ideas for writing content are available? You need to be away of the legalities of using images. For example, you can’t use images from Amazon in your Youtube videos, as it will either get your Youtube account red-flagged for copyright violations, or out and out banned. Not all images on Amazon are owned by Amazon, many are owned by the product seller. However, you can use Amazon images on your web pages according to Amazon’s TOS.

Tip: Use general clipart images of products instead of specific product photographs to avoid copyright issues. For example, you don’t need to use a photo of an iPhone, just use a clipart image of a cellphone, unless you’ve taken the photograph yourself.

How To Write an Honest Review About Something You’ve Never Bought?

First, let’s talk about writing reviews of products you don’t own and haven’t purchased. How do you maintain your integrity and trust with your readers? You use what I call “The Honest Review”. Simply tell your audience the truth that you haven’t actually purchased the product yourself, but if you were going to buy one, it would be this one (or one of these). Think of yourself as a shopper and which product would you pull the trigger and buy?

Then tell your audience why you chose the one(s) you did. Warranty? Brand name? Looks? Size…is it big or small? Capacity? Light weight? Heavy duty? Price? Features? Reviews?

Tell them what they can do with the features. This is selling the sizzle not the steak, like the sales copywriting pros always preach. What does a 2A cellphone charger DO for someone? Tell them it chargers their battery twice as fast as a 1A charger does. Who’s got time to waste charging their phone?

Be honest, open and upfront. Tell people you didn’t actually will add credibility and trust and you will probably make more sales. People can tell phony “reviews” anyway, there’s no need to BS them. Your research and honest comments add value for potential customers by giving the some things to think about and, at the very least, a starting point in their own research.

 

Brainstorming: Ideas, Tips and Strategies for Finding Niches

As posted above, problems and issues that people have are good explore when searching for a niche. Here’s some suggestions to get you going:

List Of Legal Problems
List Of Financial Problems
List Of Relationship Problems
List Of Health Problems
List Of Problems
List Of Life Problems
List Of Aging Problems
List Of Pet Issues
List Of Travel Problems

Just Google any of the suggestions above to gather info about potential niches, and make up your own similar search queries.

Special Occasions

Special occasions and events can be very good niches, especially for those occasions where gift giving is associated with the event. Think of ways you can narrow down some of the occasions.

I like birthdays because everyone has one and every day of the year someone has one. I’m sure there’s plenty of sites about “Birthday present ideas”. How about birthday niche sites along the lines of:

Birthday present ideas for men over 50
Birthday present ideas for toddlers
Birthday present ideas for mom
Birthday present ideas for teenagers
Birthday present ideas for music lovers
Birthday present ideas based on zodiac sign with a page dedicated to “Birthday present ideas for leos”, etc.

Each of these can be a niche of their own…or create a site dedicated to great birthday presents and use the suggestions above as sub-niches for different pages on your site. I’m sure you can come up with a few more on your own. You can also use them for another occasion like Christmas.

Here’s a couple of resources for lots more special occasions:

You know how every day it’s some kind of  special day like “National Hotdog Day” or something? You can build niche sites around these. Granted, they only occur for a day/week/month each year, but often the press will get a hold of them and give them all sorts of free publicity, which sends demand through the roof.

Wild and Wacky Holiday Marketing Guide – This book has a number of “wacky holidays” you can build niches around. I bought an older version for $2.99 from Kindle.

Also see these sites that list “Today is”:

 

Hobbies, Collectibles and Activity Niche Ideas

Below is a big list hobbies and collectibles. I’m sure I missed quit a few and while scanning the list you’ll probably come up with some more of your own.

Many of them can be narrowed down even further. For example, “aerobics” could be broken down into sub-niches like aerobic clothing, aerobic equipment, music for aerobics, etc. Auto repair can be broken down in for each make and model, sports cars, trucks, etc.

3D Printing
A Paper Fantasy Game
Acrobatics
Acroyoga
Acting
Action Figures
Aerobics
Aeromodeling
African Djembe
Aikido
Air Sports
Airbrushing
Aircraft Spotting
Airplane Combat
Airplane Models
Airsoft
Airsofting
Album Collecting
All Materials, Unless
Amateur And Ham Radio
Amateur Astronomy
Amateur Geology
Amateur Radio
Amateur Theater
American Football
American Revolution Memorabilia
Animal Breeding
Animal Related
Animal Tracking
Animals/Pets/Dogs
Animation
Antique Cars
Antiques
Antiques Collecting
Antiquing
Antiquities – Artifacts
Aquarium
Aquarium (Freshwater & Saltwater)
Aquascaping
Arcade Games
Archaeology
Archery
Architecture
Armor And Weapons
Aromatherapy
Arrow Heads
Art And Drawing
Art Collecting
Arts
Arts & Crafts
Arts And Crafts
Artwork
Assassin’s Creed
Association Football
Astral Projection
Astrology
Astronomy
Astronomy And Telescopes
Astrophotography
Audiophile
Audiophilia
Australian Rules Football
Auto Audiophilia
Auto Racing
Auto Repair
Autograph Collecting
Automobile Restoration
Backgammon
Backpacking
Backpacking Travel
Badge Collecting
Badminton
Baking
Ball And Jacks
Ballet
Ballet Dancing
Balloon Art
Banjo
Bar Bets
Barbecue And Grilling
Bartending
Base Jumping
Baseball
Baseball/Softball
Basketball
Bass Guitar
Baton Twirling
Batting Cage
Beach Combing
Beach Volleyball
Beachcombing
Beadwork
Beadwork And Beading
Beat Box
Beatboxing
Beekeeping
Beer Brewing
Beer Can Collecting
Beer Tasting
Bell Ringing
Belly Dancing
Bicycle Polo
Bicycling
Billiards / Pool
Bird Watching
Birding
Blacksmithing
Blogging
Blues
BMX
Board Games
Board Sports
Boating
Boating Bottle Top Collecting
Body Art And Tattoos
Body Building
Bodybuilding
Bongos
Bonsai
Bonsai Tree
Book Collecting
Book Making
Book Restoration
Bookbinding
Books
Boomerangs
Bottle Cap Collecting
Bottle Collecting
Bottle Cutting
Bottles
Bouldering
Bowling
Boxing
Brazilian Jiu-jitsu
Break Dancing
Brewing Beer
Bridge
Bridge Building
Building A House For Habitat For Humanity
Building Circuits
Building Dollhouses
Bull Riding
Bungee Jumping
Bus Spotting
Business Card
Business Cards
Butterflies/Insects
Butterfly Collecting
Butterfly Collecting And Watching
Butterfly Watching
Button Collecting
Cabaret
Cake Decorating
Cake Make And Decorating
Calendar Collecting
Calendars
Calligraphy
Camera Collecting
Cameras
Camping
Can Collecting
Candle Making
Candles
Canoeing
Capoeira
Car Collecting
Car Racing
Caravanning
Card Collecting
Card Games
Card Tricks
Cardboard Shield
Cardio Workout
Cartooning
Casino Gambling
Cast Miniatures
Casting Animal Paw Prints
Cats
Cave Diving
Caving
CB Radio
Ceramics
Check Out
Cheer Leading
Cheese Tasting
Chess
Church/Church Activities
Cigar Rolling
Cigar Smoking
Civil War Memorabilia
Classic Video Games
Classical Guitar
Classical Music
Cliff Diving
Climbing
Clock Collecting
Clocks
Cloud Watching
Coaster Collecting
Coasters
Coffee Roasting
Coin Collecting
Coins
Collecting
Collecting Antiques
Collecting Artwork
Collecting Hats
Collecting Music Albums
Collecting Rpm Records
Collecting Sports Cards
Collecting Swords
Color Guard
Coloring
Comic Book Collecting
Comic Books
Competitive Eating
Compose Music
Composing Music
Computer Activities
Computer Programming
Computers
Concert Posters
Confectionary
Conga
Cooking
Cosplay
Cosplaying
Couponing
Crafts
Creative Writing
Cricket
Crochet
Croquet
Cross-stitch
Crossword Puzzles
Cryptography
Crystal Collecting
Crystals And Rocks
Curling
Currency
Cycling
Dance
Dancing
Darkroom
Darts
Debate
Decoupage
Dice Games
Die-cast Toys
Digital Art
Digital Arts
Digital Photography
Dioramas
Dioramas And Miniatures
Disc Golf
Diving
DJ
Dodge Ball
Dog Breeding
Dog Shows
Dog Sports
Dog Training
Dog Walking
Doily Making
Doll Collecting
Doll Making
Dolls
Dominoes
Dowsing
Dragon Slayer
Dragons
Drama
Drawing
Driving
Drum Set
Dumpster Diving
Eating Out
Ebay
Educational Courses
Electronics
Element Collecting
Embroidery
Enamels
Engraving
Entertaining
Equestrianism
Exercise
Exhibition Drill
Falconry
Fantasy Art
Fantasy Diorama
Fantasy Swords
Fashion
Fashion Design
Fast Cars
Felting
Fencing
Ferrets
Field Hockey
Field Hockey
Figure Skating
Film Making
Fine Art Collecting
Finger Painting
Fire Poi
Fishing
Fishkeeping
Flag Football
Floorball
Floral Arrangements
Floral Arranging
Floristry
Flower Arranging
Flower Gardening
Flower Pressing
Fly Fishing
Fly Tying
Flying
Flying Classes
Flying Disc
Food & Drink
Food Gardening
Food Related Hobbies
Foosball
Foot Bag
Football
For Customer Support
Foraging
Foreign Language Learning
Fossil Collecting
Fossil Hunting
Fountain Pens
Four Wheeling
Freebie Collecting
Freelance Writing
Freshwater Aquariums
Frisbee Golf
Gambling
Game Of Thrones
Games
Gaming
Garage Sales
Gardening
Gem Hunting
Genealogy
Geocaching
Ghost Hunting
Glass Blowing
Glow Sticking
Gnoming
Go Kart Racing
Go Karts
Gold Panning
Golf
Golfing
Gongoozling
Graffiti
Greeting Card Collecting
Grilling
Grip Strength
Guitar
Guitars
Gun And Pistols
Gun Collecting
Gun Smithing
Gymnastics
Gyotaku
Gyotaku Hunting
Hair Braiding
Hairstyling
Ham Radio
Handball
Handwriting
Handwriting Analysis
Hang Gliding
Harmonica
Harmonicas
Hat Collecting
Herping
Hiking/Backpacking
Historical Reenactments
Home Automation
Home Brewing
Home Brewing Wine Beer
Home Canning Jarring
Home Repair
Home Theater
Home Brewing Mead
Hookah Smoking
Hooping
Horseback Riding
Hot Air Ballooning
Hot Wheel And Matchbox Cars
Hothouse Gardening
House Plants
How To Make A ______
Hula Hooping
Hummer Collecting
Pummels
Hunting
Hydroponics
Ice Fishing
Ice Hockey
Ice Sculptures
Ice Skating
Illusions
Impersonations
Inline Skating
Insect Collecting
Insects
Inventions
Investing
Jazz
Jet Engines
Jet Ski
Jewelry Make
Jigsaw Puzzles
Jiu Jitsu
Jogging
Journaling
Judo
Juggling
Jukskei
Jump Rope
Jump Roping
Kabaddi
Kabaddi Motor Sports
Karaoke
Karate
Kart Racing
Kayak And Canoe
Kayaking
Keep A Journal
Key Chain Collecting
Kitchen Chemistry
Kite And Rocket Aerial Photography
Kite Boarding
Kite Flying
Kite Make
Kite Surfing
Kites
Knapping
Knife Make
Knife Throwing
Knitting
Knives Collecting
Knot Tying
Knotting
Kombucha Brewing
Krav Maga
Kung Fu
Lace Making
Lacrosse
Languages
Lapidary
Lapidary Mountaineering
Larping
Laser Tag
Lasers
Lathe
Lawn Darts
Learn An Instrument
Learning A Foreign Language
Learning An Instrument
Learning To Pilot A Plane
Leather Crafting
Leather Crafting (Make A Knife Sheath Here)
Leather Crafting
Lego Building
Legos
Letterboxing
Line Dancing
Liquor Distillation
Listening To Music
Locksmith
Locksport
Lomography
Loom Bands
Lord Of The Rings
Lucid Dreaming
Machining
Macramé
Magic
Magic And Sleight Of Hand
Magic Tricks
Mah Jong
Make A Box Kite
Make A Cardboard Sword
Make A Catapult
Make A Marionette
Make A Paper Castle
Make A Ship In A Bottle
Make A Terrarium
Make A Trebuchet
Make A Video Game
Make A Volcano
Make Dioramas
Make Dollhouses
Make Military Dioramas
Make Model Cars
Make Models
Make Musical Instruments
Make Paper
Make Telescopes
Make Things
Make Video Games
Make Walking Sticks
Manga
Map Making
Marbles
Marching Band
Marksmanship
Martial Arts
Mashups
Massage
Matchbox Collecting
Matchboxes
Matchstick
Matchstick Modeling
Medieval Castles
Medieval Swords
Medieval Weapons
Meditation
Memorabilia
Memorabilia Collecting
Metal Detecting
Metalworking
Meteorology
Microscopy
Microscopy Croquet
Mineral Collecting
Miniature Figures
Miniature Figurine Collecting
Miniatures
Miniatures Casting
MMA Mixed Martial Arts
Model Aircraft
Model Airplanes
Model Boats
Model Building
Model Cars
Model Diecast Cars
Model Figures
Model Kits
Model Railroads
Model Rocketry
Model Ships
Model Train Collecting
Model Trains
Modeling
Modern Dance
Moonshine
Motocross
Motor Sports
Motorcycle Stunts
Motorcycle Touring
Motorcycles
Mountain Biking
Mountain Climbing
Mountaineering
Movie Memorabilia
Movies
Mushroom Hunting
Music
Music Memorabilia
Musical Instruments
Musicals
Mycology
Nail Art
Nature Photography
Nature Projects
Nature Walks
Needlepoint
Netball
Neuro Linguistic Programming
Nordic Skating
Novel Writing
Off Road Driving
Opera
Orchid Raising
Organic Gardening
Orienteering
Origami
Paintball
Painting
Painting And Drawing
Palm Reading
Planetariums
Paper Airplanes
Paper Castles
Paper Crafts
Paper Dioramas
Paper Games
Paper Mache
Paper Models
Paper Projects
Parachuting
Paragliding
Parkour
Parrots
Pawning
Pen Collecting
People Watching
Performing Arts
Pets
Photography
Piano
Pigeon Racing
Pilates
Pinball
Pinball Machines
Ping Pong
Pinochle
Pipe Smoking
Piñatas
Planking
Play Writing
Playing Musical Instruments
Poetry
Poetry Reading
Pogo Stick
Poi
Poker
Pole Dancing
Polo
Polystyrene Carving
Portraiture Photos
Post Card Collecting
Poster Collecting
Posters
Pottery
Powerboking
Prepping
Private Investigating
Protesting
Psychic
Puppet Theater
Puppetry
Puzzles
Pyrotechnics
Quilling
Quilting
R/C Airplanes
R/C Boats
R/C Cars
R/C Helicopters
R/C Planes
Rabbits
Racquetball
Radio-controlled Car Racing
Rafting/Canoeing
Rag Doll Make
Railfans
Rain Forest Diorama
Rappelling
Rapping
RC Boats
RC Cars
RC Helicopters
RC Planes
Reading
Reading To The Elderly
Record Collecting
Reenactments
Reflexology
Register
Reiki
Relaxing
Renaissance Fair
Reptiles
Rescuing Abused Or Abandoned Animals
Restoration
Restoring Antiques
Rhyming
River Rafting
Robotics
Rock Balancing
Rock Climbing
Rock Collecting
Rocket Launcher
Rockets
Rocking Aids
Rocks And Minerals
Rodents
Role Playing
Roller Derby
Roller Skating
Rowing
Rubik’s Cube
Rugby
Rugby League Football
Running
Russian Doll Collecting
RV Traveling
Sailing
Sake Tasting
Salsa
Saltwater Aquariums
Sand Art
Sand Castles
Sand Boarding
Scale Model Building
Scale Model Collecting
Scale Models
Science Projects
Scouting
Scrabble
Scrapbooking
Screenwriting
Scuba Diving
Sculling – Rowing
Sculpting
Sculpting Miniatures
Sculpture
Sea Glass Collecting
Seashell Collecting
Self Defense
Sewing
Sexing
Shadow Boxing
Shark Diving
Shark Fishing
Shed Renovation
Shoe Polishing
Shoebox Diorama
Shooting
Shooting Sport
Shooting Sports
Shopping
Shortwave Listening
Siege Engine
Sign Language
Silk Screen
Singing
Singing In Choir
Skateboarding
Skeet Shooting
Sketching
Skiing
Skimboarding
Sky Diving
Skyrim Projects
Slack Lining
Slacklining
Slingshots
Slot Car Racing
Snakes
Snooker
Snorkeling
Snow Globe Collecting
Snow Globes
Snowboarding
Snowmobiling
Soap Making
Soccer
Songwriting
Speed Reading
Speed Skating
Speed Walking
Spelunking
Spelunking
Spiritual
Spoon Collecting
Sports & Outdoors
Sports Card Collecting
Sports Cards
Sports Collectibles
Sports For Dogs
Sports Trading Cards
Square Dancing
Squash
Stained Glass
Stamp Collecting
Stamps
Stand-up Comedy
Star Trek
Star Wars
Starting a Band
Stilts
Stone Collecting
Stone Skipping
Stop Motion Animation
Storm Chasing
Storytelling
String Figures
Sudoku
Sun Tanning
Surf Fishing
Surfing
Survival
Sushi Making
Swimming
Swing Dancing
Sword Collecting
Swords
Table Football
Table Tennis
Taekwondo
Tai Chi
Tango
Tarot
Tarot Card Reading
Tattoo
Taxidermy
Tea Tasting
Telescope
Telescope Making
Telescopes
Tennis
Tequila Tasting
Terrariums
Terry Bears
Tesla Coils
Tetris
Textiles
Texting
Tie Dye
Tole Painting
Tombstone Rubbing
Tool Collecting
Topiary
Tour Skating
Toy Collecting
Toys
Train Collecting
Trainspotting
Travel
Treasure Hunting
Trekkie
Triathlon
Tshirt Printing
Turtles
Tutoring Children
TV Watching
Ultimate Disc
Urban Exploration
Vacation Planning
Vehicle Restoration
Video Game Collecting
Video Games
Video Gaming
Videophilia
Vintage Cars
Vinyl Records
Violin
Vivariums
Volleyball
Volunteer
Wakeboarding
Walking
Walking Sticks
Waltz
Wargame Terrain Making
Warhammer
Watch Collecting
Watching Sporting Events
Water Polo
Water Skiing
Water Sports
Weapons/Armor Projects
Weather Forecasting
Weather Watching
Weaving
Web Design
Web Referring
Web Site Design
Weight Training
Weightlifting
Whale Watching
Whiskey – Scotch Tasting
Whittling
Wicker Weaving
Wind Surfing
Windsurfing
Wine
Wine Collecting
Wine Making
Wine Tasting
Wingsuit Flying
Wire Jewelry Making
With Your Website
Witchcraft
Wood Carving
Wood Working
Work In A Food Pantry
World Building
World Record Breaking
Wrestling
Writing
Writing Lyrics
Writing Music
Writing Songs
Yo-Yo
Yoga
Ziplining
Zumba

 

More Collectibles:

Collectibles are great niches because people that collect things spend money, it’s almost a compulsion to spend. Quite a few collectibles were mentioned in the list above, but here’s a couple of more resources you can check out:

Tip: A good info product or giveaway is a guide telling people how they can make money from their hobby. Most of the marketing info will be the same from niche to niche, just do a little customization for each.

Keyword Research Tools to Help Niche Selection and Promotion

Exploit LSI Keywords

LSI keywords are words and phrases Google thinks are related to your “main” keyword phrase. For example, if Google found a web page about “dog training” it may assume that page should also have words and phrases like “leash”, “obedience”, “collar”, “how to potty train a puppy”, etc.

Below are some links to a free tools that generate LSI and related keywords and ideas.

Tip: Take a hobby or collectible from the resources above and enter them into one of the tools below to see what you can find.

  • http://www.nichelaboratory.com – Start here. Niche Laboratory doesn’t give you the most LSI related keywords, but it does give you lots and lots of other niche related data including its “Website Competition Matrix”, suggested Amazon products for that niche and more.
  • http://lsigraph.com – Just enter a keyword or phrase like “iphone” or “cell phone accessories” and the tool will spit out related suggestions that are often great for niche ideas.
  • http://keywordshitter.com   – Keyword $h1tter – Sorry about that, but yep, that’s it’s name. Enter a keyword or two and it “shoots” out lots of related keywords for tons of niche ideas.
  • http://Ubersuggest.org – Another great tool that will pump out massive amounts of keywords and phrases.
  • http://tools.seochat.com/tools/suggest-tool – Scrapes suggested keywords from Google, Bing, YouTube and Amazon.
  • SE Journal Find Niche Questions Tool – Tip: Just enter a general one or two word phrase, then click the “Only Questions” filter to come up with content for the questions people are asking. Note that they limit you to just a few searches per day. However, if you sign up for a free membership that will increase your quota to 30 searches per day.

Tip: Use a special filter function in Twitter’s search box to find tweets that ask a question, but don’t have any links:
keywords ? -filter:links

Substitute your own niche keywords for “keywords”. The “?” will mean Twitter will only return tweets with a question mark. The “filter:links” will make Twitter only return tweets that don’t have any links. This is an excellent method to research the questions people have about a subject.

List of Buyer Keywords

Again, in many ways I consider keywords and phrases to be part of an online niche. When deciding on a niche or optimizing your sites and pages for the search engines, strongly consider uses these words and phrases that the person using them is looking to buy something and isn’t simply searching for information.

Achieve
Affordable
Affordable (Product/Keyword)
Alleviate (problem keyword)
Auction
Avoid (problem keyword)
Bargain
Bargain (Product/Keyword)
Bargain (Product/Keyword)
Bargains
Benefit
Best
Best Deal
Best Deals
Best (Product/Keyword)
Best Of (Product/Keyword)
Best Price For (Product/Keyword)
Best Price (Product/Keyword)
Best Reviews Of (Product/Keyword)
Best Savings For (Product/Keyword)
Best Selling
Best (Product/Keyword)
Best (Product/Keyword)
Big (Product/Keyword)
Biggest (Product/Keyword)
Bonus
Brand Name (Product/Keyword)
Brand New (Product/Keyword)
Budget
Budget (Product/Keyword)
Build
Buy
Buy (Product/Keyword)
Buy (Product/Keyword) Online
Buy One Get One Free
Buy One Get One Half-off
Buy Online
Buy (Product/Keyword)
Buy (Product/Keyword) With Check
Buy (Product/Keyword) With Credit Card
Buy (Product/Keyword) With PayPal
Buying
Cash Back For (Product/Keyword)
(Product/Keyword) Rebate
Cheap
Cheap (Product/Keyword)
Cheap (Product/Keyword) Online
Cheapest
Cheapest (Product/Keyword)
Cheapest Price For (Product/Keyword)
Clearance
Clearance (Product/Keyword)
Closeout
Closeout (Product/Keyword)
Code For
Compare (Product/Keyword)
Compare Prices For (Product/Keyword)
Comparison
Coupon
Coupon Code
Coupon Code For (Product/Keyword)
Coupon Codes
Coupon For (Product/Keyword)
Coupons
Cure (problem keyword)
Deal
Deal With (problem keyword)
Deals
Deals For (Product/Keyword)
Dependable
Factory Direct
Direct
Directions for (Product/Keyword)
Discontinued (Product/Keyword)
Discount
Discount Code
Discount (Product/Keyword)
Discounted (Product/Keyword)
Discounts
Economical
Eliminate (problem keyword)
End (problem keyword)
Expensive (Product/Keyword)
Find A (Product/Keyword)
Fix
For Children
For Couples
For Girls
For Kids
For Men
For Newbies
For Sale
For Sale (Product/Keyword)
For Seniors
For Students
For Women
Free Shipping
Frugal
Get A (Product/Keyword)
Get Cheap (Product/Keyword)
Get Rid Of  (problem keyword)
Get The Best Price For (Product/Keyword)
Get (Product/Keyword) (Online)
Gift
Gifts for
Good Price For (Product/Keyword)
Great Buy
Guide
Half Price
Half Priced
Heal (problem keyword)
Healthy
High Price (Product/Keyword)
High Priced (Product/Keyword)
How
How Can
How Do
How Do I
How Do I Get (Product/Keyword)
How Do You
How To
How To Build
How To Create
How To Cure
How To Get Rid Of (problem keyword)
How To Make
How To Stop (problem keyword)
Improve
Improving
Increase
Inexpensive (Product/Keyword)
Install
Instructions for (Product/Keyword)
(Product/Keyword) Best Price
(Product/Keyword) Cheap
(Product/Keyword) Compare Prices
(Product/Keyword) For Sale
(Product/Keyword) For Sale Online
(Product/Keyword) On Amazon
(Product/Keyword) On Line
(Product/Keyword) Reviews
(Product/Keyword) Sale
(Product/Keyword) Under $50
Learn
Learning
Lease
Low Cost
Low Cost (Product/Keyword)
Low Cost (Product/Keyword)
Low Price (Product/Keyword)
Low Priced
Low Priced (Product/Keyword)
Lowest Price For (Product/Keyword)
Luxury (Product/Keyword)
Model Numbers
New (Product/Keyword)
Now
Offer
On Sale
Online Coupon
Online (Product/Keyword)
Online Promo
Order
Overcome
Password
Personalized
Payment Plan
Premium
Prevent
Price Compare (Product/Keyword)
Price Comparisons (Product/Keyword)
Program(S)
Promo
Promo Codes
Promotional Code
Protect
Purchase
Fast Shipping
Express Shipping
Overnight Shipping
Shipping Included
Rebuild
Reduced
Outlet
Reduced Price
Reduced (Product/Keyword)
Refurbished (Product/Keyword)
Relieve
Remedy
Rent
Repair
Reasonably Priced
Restore
Review
Reviews
Incentive
Incentive Program
Reviews(S)
Sale
Sales
Sales-priced (Product/Keyword)
Save
Savings
Second Hand (Product/Keyword)
Secret Codes
Secrets
Shipping
Software
Solution
Solve
Specific Brand Names and Model Numbers
The Cheapest (Product/Keyword) Online
The Ultimate Buyer (Product/Keyword) List
Tips
Top 10 (Product/Keyword) (Year)
Top Of The Line (Product/Keyword)
Top Selling
Training
Used
Used (Product/Keyword)
Value
Versus
Video
Videos
What Is The Best Price For (Product/Keyword)
Where Can
Where Can I
Where Can I Buy (Product/Keyword)
Where Can I Buy (Product/Keyword)
Where Can You Buy (Product/Keyword)
Where To Buy
Where To Buy (Product/Keyword)
Where To Buy (Product/Keyword) (Online)
Where To Find (Product/Keyword) (Online)
Where To Shop For (Product/Keyword) (Online)
Who Sells (Product/Keyword)
Who Sells (Product/Keyword) Cheap
Who Sells (Product/Keyword) The Cheapest
Who Sells The Cheapest (Product/Keyword) On Line
Wholesale
(Product/Keyword) Bonus
(Product/Keyword) Coupon
(Product/Keyword) Coupon Code
(Product/Keyword) Discount
(Product/Keyword) For Cheap
(Product/Keyword) In Stock
(Product/Keyword) On Sale
(Product/Keyword) Overstock
(Product/Keyword) Pre-owned
(Product/Keyword) Promo
(Product/Keyword) Promo Code
(Product/Keyword) Review
(Product/Keyword) Special
Factory Direct
Factory Clearance
Liquidators
Liquidation
Lot of (Product/Keyword)
Gross of (Product/Keyword)
Pallet(s) of (Product/Keyword)
Free with purchase
Rent
Rent to Own

 

Exploiting Amazon for Niche Research

A tremendous resource for niche research is Amazon.com.

A good place to start is by simply starting with the magazines listed on Amazon and just clicking and browsing, looking for ideas.
http://www.amazon.com/magazines/b?ie=UTF8&node=599858

In addition to Amazon, here’s three more sites to find magazines:

Magazines.com http://www.magazines.com/
Speedy Mags http://www.speedymags.com/
Zinio http://www.zinio.com/

Browse Amazon “Nodes”

http://www.browsenodes.com/ – This is an excellent tool for browsing Amazon. Instead of using categories, it uses Amazon’s “nodes”. Don’t worry about what a “child” or “node” is, it’s not important for our niche research purposes…just click on stuff to keep drilling down.

Amazon’s Lists of Best Selling Products

http://www.amazon.com/Best-Sellers/zgbs – The directory page for Amazon’s best selling products in a variety of categories.

Special Google search technique to find best selling Amazon products.

This using a special Google search feature called “Range”. What it does is find pages that contain a certain range of numbers. In this case, we want Google to find products on Amazon.com that have a lot of answered questions and/or customer reviews. The thinking is, products that have a lot of questions and a high number of reviews are very likely to have sold very well.

Keywords + “10…10000 answered questions” site:amazon.com

-OR-

Keywords +  “10…10000 customer reviews” site:amazon.com

In each of the above, notice the 10…10000. That’s the “range”. We want Google to find pages on Amazon that have at least 10 reviews or 10 answered questions. You can change 10 to anything you want, like 99, to find products with a minimum of 99 reviews or answered questions. You’ll probably need to adjust the first (minimum) number for individual product servers. This is an effective way to find popular products on Amazon, which are probably much easier for you to sell.

Amazon Quick Tips

These are general tips and not laws chiseled in stone…but when researching a potential niche, consider the following factors:

  • If you plan on selling products can the product be bought at a local store like Walmart or Home Depot? In general, it’s better to sell things that aren’t easily available in popular retail stores.
  • Is it small enough to ship inexpensively? Shipping expenses factor into the over-all cost of a product. Harmonicas are easier and cost less to ship than pianos.
  • Does it have any appeal to commercial or industrial buyers who may buy multiple items? For example, one possible niche is something like the sub-niche “bathroom towels” in the bed and bath niche. Another possibility is also “bathroom towels”, but this time target the hotel/motel supplies industry selling towels.A typical home-maker will buy one set of towels, while a hotel purchasing agent could buy hundreds of sets of towels.How about glassware? A person may buy a set of 6 cocktail glasses for their home bar. An owner of a bar may buy 100. Amazon has an entire section dedicated to industrial and scientific supplies.Because of the huge potential, check it out first whenever you’re looking for niches and niche product ideas. Why sell one set of towels when you may be able to sell 100 sets?
    http://www.amazon.com/industrial-scientific-supplies/b?ie=UTF8&node=16310091

 

Travel Destinations and Local Areas Are Niches

If a destination is popular enough, it can have multiple sub-niches. For example, Las Vegas has weddings, conventions, dining, casinos, shopping and more.  Also, pretty much any city, state, country or town over 5000 people is a “niche”. Countries, states and large cities will have multiple sub-niches.

Local guides can also be great resources for coming up with niches. Skiing is a niche with plenty of sub-niches like skis, ski resorts for specific locations, even things like ski googles and ski gloves can be considered niches.

Here’s the Google search results for Big List of Travel Destinations.

Check for Possible Niche Ideas, Products and Revenue Streams Using Affiliate Networks

Affiliate networks offer insight into potential niches. Sometimes it may be better to find a product or service, then determine the niche market.

In addition to Amazon, eBay and Adsense, check the following for niche ideas and to make sure you have multiple product possibilities and revenue streams.

There’s a number of additional affiliate networks I didn’t list above. Plus not every affiliate program is posted in an affiliate directory…do a Google search  for “niche keyword + affiliate” to search for independent affiliate programs.

Misc. Tips for Finding Niches

Categories of products, as well as individual products can be niches, do a search for:
List of best selling ______

Here’s an example of breaking down a niche.
Electronics > Mobile Devices > Cell Phones > Iphones > Iphone apps > Iphone image apps
-or-
Electronics > Mobile Devices > Cell Phones > Iphones > Iphone Accessories > Iphone Batteries

Instead of attempting to create a site about the niche “Iphones”, you may want to create a site about Iphone accessories. There’s batteries, cases, ear phones, chargers, etc., all relevant to the Iphone accessories niche.

Select 8-12 products or so and dedicate  a page to each.

To find products to create a page about, do a Google search similar to:

list of best selling iphone accessories
list of best selling iphone batteries
list of best selling iphone chargers

By finding the best selling products for a given niche, you’re giving yourself the best chance of selling products people actually want and are willing to spend their money to get.

Special Forum Search Technique

Find “tag clouds” of popular forums for your particular topic/niche. This is a good technique to do niche market research for affiliate products, or creating your own info products and reports.

A “tag cloud” is a group of the most popular words or tags used in vBulletin forums. Sometimes the clouds are based on searches or in common words used in the forum posts. It varies from forum to forum how they work. Notice that the bigger the word, the more popular the word or phrase is. This can give you a good indication of what topics and interests are most popular on the forum.

Here’s three variations of a tag cloud search. Just go to Google and enter one of the following, substituting “main keyword” for your niche’s most general keyword(s). Check out the tag cloud and pay special attention to the larger words in the cloud. Again, the larger the word/phrase, the more popular it is on that forum.

Tag Cloud + vbulletin + main keyword
Search Tag Cloud + vbulletin + main keyword
Search Tag Cloud + main keyword

You can also use these two forum search engines to find forums to use for niche and keyword research:
FindaForum.net
Boardreader.com

Use Reddit For Niche Research

There’s a couple of ways to use Reddit for niche research. One way is to search or browse Reddit and check for sub-Reddits and the topics in each sub-Reddit.

To really drill down, read some Reddit threads about a niche idea. Look for keyword phrases people are using.

Here’s a site dedicated to all sorts of Reddit stuff, including a word cloud when you do a search.
http://metareddit.com/

I used MetaReddit to search for “iphone”. I clicked on the cloud and then clicked on IOS6. When I went to the sub-reddit for IOS 6, I found this thread:
Wireless Charging Question

Even though it only has two posts, I found these potential niches:

Wireless charger
wireless charging case
Qi charger
USB Wall adapter
1.0A (iPhone charger)
2.1A (iPad charger)

If people are discussing this on Reddit, there’s a good chance other people are interested in these things too.

How to Use Wikipedia for Niche Research

Brian Dean of Backlinko has an excellent tutorial on keyword research that includes a guide on how to use Wikipedia to uncover niches. Scroll down until you see the section called “Wikipedia Table of Contents” for a “how to”.
http://backlinko.com/keyword-research

Also See:

http://boredpanda.com
http://craiglist.com
http://etsy.com
http://learnstuff.com/
http://Listverse.com
http://Top10Buzz.com
http://udemy.com

Last But Not Least:

Browse the eBay list of categories…drilling down to narrow the niches.
http://www.ebay.com/sch/allcategories/all-categories

Find the most asked questions on the question sites:
Quora
Yahoo Answers


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